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2015 Advertising spend: Print media attracts N23.7bn

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The Nigerian print media attracted a total of N23.7 billion revenue from advertising in 2015; representing a drop of N2.1 billion compared to N25.8 billion it recorded in 2014.

This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa produced annually by mediaReach OMD, a specialist media company that provides media planning, buying, control and inventory management services.

According to Mediafacts, “Lagos accounted for almost 100% of media spend on print medium” last year. Also, quarterly analysis of the total print advertising expenditure, shows that though there is almost an equal dispersion of spend across the four quarters, there is a marginal skew in spend in the fourth quarter with a total value of N4.7 billion. The first, second and third quarters attracted advertising values of N5.7 billion, N6.0 billion and N7.3 billion; respectively.

The 2015 Mediafacts further revealed that the trend of the advertising expenditure over the past 10 years showed that the print media attracted the highest amount of revenue of N25.8 billion in 2014. The figure for last year was primarily driven by the personal paid, corporate, public service, banking and finance, educational imparting knowledge/skill, communication/ telecommunication, hotel & catering, motor vehicles, transport & travel, building, construction & agriculture, electrical & electronics.

The report also identified religion, paycard, insurance, shopping, broadcast, cable TV, furniture & furnishings, computer & secretariat, as well as generators and others as the top 20 product categories that contributed to the print media revenue during the year under review. The report stated: “Top 20 categories contribute 96% of the total print media revenue in 2015. Corporate communication ads contributed 19% while personal paid announcements accounted for the bulk (37%).”

According to the Report, the top 10 advertisers on print in 2015 include: sundry advertisers (other inform. Services) – N12.3 billion; the State Government – N2.3 billion; sundry advertisers (Services) – N1.1 billion; university & other higher institutions – N1.0 billion and sundry advertisers (capital goods & equip) – N0.6 billion. Others are: Guaranty Trust Bank (N0.5bn), Etisalat (N0.3bn), Globcom (N0.3bn), MTN (N0.3bn) and Zenith Bank (N0.3bn).

Mr. Tolu Ogunkoya, Managing Director/CEO of mediaReach OMD, said “Nigeria’s media is one of the most vibrant in Africa. State radio and TV have near-national coverage and operate at federal and regional levels. All 36 states run at least one radio network and a TV station. There are hundreds of radio stations and terrestrial TV networks, as well as cable and direct-to-home satellite offerings.”

According to him, television viewing in Nigeria is concentrated in urban areas. “There are more than 100 national and local press titles, some of them are state-owned. They include well-respected dailies, tabloids and publications which champion ethnic interests. By 2014, 70.3 million Nigerians were online (Internetworldstats.com). Mobile phones are commonly used to access the web. Most Internet users are young, educated and urban”, he stated.

Ogunkoya noted that Nigeria’s economy is the largest in Africa while its manufacturing sector is the third largest on the continent producing a large proportion of goods and services for the West African sub region.
His words: “The Nigerian environment which is characterised with many investment opportunities seems to be the most attractive for foreign investors because of its liberal economic climate due to the following reasons:

The economy has been liberalised for full open market
100% foreign participation is now allowed in all sectors
Privatisation programmes and industrial development encouraged
Profit repatriation allowed
All laws that inhibit full functioning of a deregulated, free enterprise and market driven economy were removed from stature books.”

Following the April 2014 statistical “rebasing” exercise, he stated, Nigeria has emerged as Africa’s largest economy, with 2015 GDP estimated at US$1.1 trillion. Ogunkoya said: “Oil has been a dominant source of income and government revenues since the 1970s. Following the 2008-2009 global financial crises, the banking sector was effectively recapitalised and regulation enhanced. Nigeria’s economic growth over the last five years has been driven by growth in agriculture, telecommunications and services.”

He said: “the report gives in-depth coverage of Nigeria and Ghana’s media markets. Media practitioners in the West and Central African regions, and companies making inroads into the markets in these regions would find this publication useful”.

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Much ado about Globacom during a festival of joy – Toni Kan

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There is only one thing in life worse than being talked about, and that is not being talked about – Oscar Wilde

In October 2024, Globacom, announced the commencement of its yearly Festival of Joy promo.

Prizes to be won by lucky subscribers included Toyota Prados, Kia Picantos, tricycles, power generating sets, sewing machines and grinding machines. To win, existing Glo subscribers were to dial *611# to opt into the promo and keep recharging while new subscribers could participate by purchasing a new SIM, registering it and dialing *611#.

To qualify for the draw for the Prado Jeep, subscribers are required to recharge up to N100, 000 cumulatively in a month during the promo period. Those desirous of winning a Kia Picanto are required to recharge up to N50, 000 cumulatively; N10, 000 in a month for tricycle hopefuls and N5, 000 total recharge in a month to win a generator. For the sewing machine, a total recharge of N2, 500 in a month is required, while for the grinding machine, a recharge of N500 in a day will make a subscriber eligible for the draw.

On Thursday, November 24th, 2024, the first draw was held in Warri, and Mr. Mayuku who is the Chairman of Delta State Security Trust Fund and a popular figure in Warri emerged the first winner of a Toyota Prado jeep.

On hand to present him with his prize was the Speaker of the Delta State House of Assembly, Hon. Emomotimi Guwor. The Speaker, who was designated the Special Guest of the day, was accompanied by the Chairman Uvwie Local Government Area, Delta State, Chief Anthony Ofon. Other special guests included Mrs. Anwuli Efejuku, the Head of licensing and operations, National Lottery Regulatory Commission, Delta State office.

In his speech at the event, Hon. Emomotimi Guwor described Globacom as “a network that is known for giving. Over the years, many Nigerians have been empowered by Glo.. The people of my constituency in Warri South West and the entire Delta people are grateful to Glo…Kudos to Glo and our own Dr. Mike Adenuga. Please keep on empowering Nigerians.”

But days before the presentation of the Prado jeep and sundry other gifts to lucky winners, a story made the rounds announcing what the writer described as “the stunning decline of Globacom.” The story rehashed a well-worn tale of supposed governance issues at the digital solutions company, a drop in its subscriber numbers and sundry other claims.

The writer began by enumerating a string of game-changing innovations that Globacom brought to the telecom sector. “If per-second billing was a game-changer for the industry, Globacom pulled off another stunt in October 2004 by offering free SIM cards—undercutting competitors selling theirs for ₦2,000. This aggressive price war was only possible for a late market entrant, and Globacom backed it with hefty marketing campaigns, signing Nigeria’s biggest celebrities as ambassadors. By 2004, long before other Nigerian telcos recognized that data, not voice, was the industry’s future, Glo had begun offering 2.5G internet service to 70,000 subscribers. By 2009, it had landed a 9,800km submarine cable in Lagos, showing the depth of its ambition to connect Nigerians to the internet. “We got the people talking,” said one of its ads.”

The writer appears conflicted with his story see-sawing between adulation and vilification. How does one describe a game-changing innovation as a stunt? Praise was soon to give way to a string of jeremiads and hastily cobbled insinuations as to Globacom’s business dealings and financial health.

But the argument was hollow. How, for instance, can a company in poor financial health be the only one operating its own towers and providing jobs for thousands of Nigerian engineers and logistics providers, something the writer admitted requires huge financial outlay?

According to the piece “unlike other major operators, Globacom doesn’t outsource its over 8,700 towers to companies like IHS; instead, it builds and maintains them with foreign technical experts. “The cost of operating those towers alone is enormous, covering energy, security, community engagements, and personnel costs,” said an industry expert.

The writer, not content with Globacom segues into MoneyMaster PSB. “Beyond infrastructure, Globacom has made little investment in its Payment Service Bank (PSB) licence, acquired in 2020, resulting in stagnant growth for the service.”

That line of reasoning was not just defective but egregious in nature because MoneyMaster remains at the forefront of deepening financial inclusion in Nigeria. In September 2023, MoneyMaster announced an 8% annual interest on savings accounts for millions of its G-Kala customers.

A story in BusinessDay captured the development. “MoneyMaster PSB, initiated by Globacom, a digital services company, has announced 8 percent annual interest on G-Kala’s savings account. Both new and existing G-Kala savings account owners will enjoy an 8 percent interest rate per annum for all deposits made into their G-Kala savings account.”

And just a few weeks after the article was published, the Lagos state government lauded MoneyMaster PSB for “for its support and participation in the state’s ‘Ounje Eko’ initiative.”

MoneyMaster PSB is one of the collecting banks for the Ounje Eko initiative which offers a weekly food discount market where Lagos residents can buy a variety of food items at a discount of 25 per cent.

MoneyMaster aside from deepening financial inclusion via the initiative is doing what Globacom has always done best, empower Nigerians.

But traducers will always traduce and so instead of focusing on Glo’s spreading of joy and continuing empowerment of Nigerians the focus remains instead on issues that seem to belie the company’s giant strides.

The recent departure of a top executive was recently highlighted as proof positive of the company’s declining fortunes but anyone with a modicum of understanding of the corporate space will realise that there is a human resource term for hires that go south pretty quickly.

Every company has its culture and where a new employee decides that the culture is not in alignment with their aspirations, they are free to leave. The story failed however to highlight the well-known fact that Globacom holds the industry record for executives who leave the company only to return.

Since the Festival of Joy promo commenced in October 2024 and after the first draw in Warri, draws have been held subsequently in Lagos, Abuja and Ibadan and at each event lucky subscribers have gone home with mouth-watering prizes amid glowing testimonials of Globacom’s empowerment.

Hear civil engineering contractor Ayobami Adejumo who was presented a Prado jeep by the Special Guest of Honour, the Deputy Governor of Lagos State, Dr. Obafemi Hamzat at a ceremony in Lagos “I still can’t believe it. A call came from Globacom and the news was too good to believe. I thank Glo immensely for this prize. I will use the jeep personally; it will enhance my status and help me to get more jobs as a civil engineering contractor”.

As Globacom continues to spread joy and empower millions across Nigeria despite the shenanigans of naysayers, even the blind can “see” that, to paraphrase a well-known quote by Mark Twain: “the reports of Globacom’s decline are greatly exaggerated”

 

***Toni Kan is a PR expert, financial analyst and former Head of PR at Globacom.

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Lovers of Lagos Applaud House of Assembly for Standing with Hon. Meranda

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The Lovers of Lagos, a coalition of concerned citizens and political observers, have commended the Lagos State House of Assembly for upholding legislative independence and standing firmly with Hon. Meranda, despite reported arrests by the Department of State Services (DSS) and alleged intervention by party leaders.

 

Their praise comes after members of the Assembly reaffirmed that the removal of former Speaker Hon. Mudashiru Obasa was carried out lawfully, in strict compliance with the 1999 Constitution of the Federal Republic of Nigeria and the Powers and Privileges Act. The lawmakers, citing Sections 92 and 96 of the Constitution, maintained that due process was followed, and any attempts to challenge the action were attempts to undermine the Assembly’s authority.

 

In a statement released after their appearance at the DSS Lagos Command in Shangisha, the lawmakers assured Lagosians that the House of Assembly remains an independent arm of government, committed to serving the best interests of the people.

 

“The Lagos State House of Assembly will not bow to pressure or intimidation. Our actions were guided by constitutional provisions, and we will continue to uphold the integrity of the legislative process,” the lawmakers stated.

 

Despite rumors of political interference, the House stood firm in its decision, a stance that has earned it the admiration of Lovers of Lagos. The group expressed its confidence in the Assembly’s ability to protect democratic values and legislative autonomy.

 

Additionally, the lawmakers commended the DSS for its professionalism in handling the situation, ensuring that engagements were conducted smoothly and respectfully. All detained lawmakers have since been released.

 

Reiterating their commitment to legislative duties, the Assembly called on all stakeholders—including the executive and the public—to respect the sanctity of legislative processes and avoid undue interference.

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Court Vacates Order Freezing Assets Of GHL, Obaigbena, Others….

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Justice Deinde Dipeolu of the Federal High Court in Lagos has lifted the Mareva Injunction that froze the assets of an oil and gas services company, General Hydrocarbons Limited (GHL), over its alleged refusal to pay a $225.8 million loan facility awarded to it by First Bank of Nigeria Limited.

 

 

The judge also held that he has jurisdiction over the suit filed by First Bank on the grounds that the case is not an abuse of court process as the subject matter and the parties involved are different from those before Justice Ambrose Lewis-Allagoa.

 

However, Justice Dipeolu stated that he would not have granted the Mareva injunction had he been fully aware of Justice Lewis-Allagoa’s prior order in Suit No. 1953.

 

In a ruling delivered on December 30, 2024, Justice Dipeolu put restrictions in place, prohibiting all commercial banks from releasing or dealing with any assets or funds belonging to General Hydrocarbons Limited, its agents, subsidiaries, or related entities up to the amount claimed by the plaintiffs.

Additionally, the judge issued a preliminary injunction barring Nduka Obaigbena, Efe Damilola

 

 

Obaigbena, and Olabisi Eka Obaigbena—directors of General Hydrocarbons Limited—from transferring or dissipating any of their assets located in Nigeria, whether movable or immovable, until the court makes a decision on the Motion on Notice for an interlocutory injunction.

 

Earlier, GHL had obtained an order from Justice Lewis-Allagoa in another case, which prevented First Bank of Nigeria Limited from taking further action to recover the loan until the parties fulfilled their obligation to engage in arbitration.

 

 

While moving the application, challenging the Mareva Injunction GHL’s counsel, Dr Abiodun Layonu (SAN), argued that the Injunction represented an abuse of the court process, claiming that First Bank had failed to disclose the previous order by Justice Lewis-Allagoa, which had restrained the bank from further action.

 

In response, First Bank lawyer Victor Ogude (SAN) argued that his client did not deceive the court to obtain the order and that the bank provided all relevant facts in its affidavit supporting the suit.

 

 

He also claimed that no law restricts their constitutional right to seek judicial redress for disputes.

 

 

In his ruling, Justice Dipeolu acknowledged that while the current suit was not an abuse of process, it had to respect the prior orders issued by his brother judge.

 

Justice Dipeolu held, “I have carefully read through all that is contained in the Originating Summons in Suit No:FHC/L/CS/1953/24 and the Interim Orders of Hon. Justice Allagoa J. dated the 12th of December, 2024.

 

“It appears to me that the Interim Orders made by Hon. Justice Allagoa J. revolves around the arbitration proceedings between the first Defendant and the first Plaintiff in this case, which arbitration proceedings is pursuant to Clause 12 (c) of the Agreement between the 1st Defendant and the 1st Plaintiff dated the 29th of May, 2021. This position is reflected in all the Interim Orders granted on the 12th of December, 2024.

 

 

Although the Interim Orders made by this Court on the 30th of December, 2024 are about the subsequent facilities agreement between the first Plaintiff and the first Defendant and it does not extend to the receivables in the agreement of 29 of May, 2021, also, the present suit on the face of it if placed side by side with FHC/L/CS/1953/2024 is not an abuse of process.

 

“For the reasons given above, however, in view of the Orders of Allagoa J. made on the 12th of December, 2024, the Mareva order granted by this Court on 30th December is hereby set aside,” the court stated.

 

Justice Dipeolu affirmed the court’s jurisdiction to grant the initial Mareva order but concluded that the injunction could not stand in light of conflicting orders.

 

 

Furthermore, the court ruled that the second to fifth defendants, who were affected by the Mareva orders, had the right to seek the dismissal of the suit.

 

Justice Dipeolu has adjourned the case to

February 19, 2025, for further proceedings.

 

 

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