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8TH AFRICA: SENEGAL’S PRESIDENT, H.E MACKY SALL, HOSTS AFRIMA PRESIDENT, PLEDGES SUPPORT FOR THE ‘TERANGA’ EDITION

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Ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) tagged ‘Teranga Edition’ scheduled to hold in Dakar, Senegal on 12-15 January 2023, the President of the Republic of Senegal, His Excellency, President Macky Sall, over the weekend, at his official residence in Dakar, hosted AFRIMA’s Executive Producer/President, Mr Mike Dada, assuring him of the government of Republic of Senegal’s unwavering support towards a successful hosting of AFRIMA in Senegal.

 

 

 

President Sall met with the AFRIMA President, after a world media conference/unveiling ceremony, held at the King Fahd Royal Palace hotel, in Dakar, on November 4, 2022, where Senegal was announced as the official host country by the African Union Commission and the International Committee of AFRIMA.

 

 

 

According to President Macky Sall, who is also the 2022 Chairperson of the African Union (AU) ‘’The present and future of Africa, particularly Senegal in this case, is very important to our government and the youths represent that future. AFRIMA speaks to the empowerment and engagement of young people in the creative economy as well as the celebration of our continent and global promotion of our cities for tourism benefits, hence the support and partnership from the Republic of Senegal. I am very happy and honoured to host the Teranga edition of the biggest music award in Africa, AFRIMA right here in Senegal, the people of Senegal are excited about this historical feat, given that this is the first time the awards will be held in a Francophone country”

 

 

 

He assured the AFRIMA team and the rest of the world of premium hospitality rights and support from the Senegalese government and her people, to ensure that the 8th AFRIMA will be an impactful, successful, and laudable affair for visitors and the people of Senegal.

 

 

 

On his part, the AFRIMA’s President and Executive Producer, Mr Dada thanked His Excellency, President Macky Sall, the government and the people of the Republic of Senegal for undertaking to partner with and host the 8th AFRIMA for the benefit of the Music industry in Africa in general and the creative economy in Senegal in particular. He promised on behalf of the International Committee of AFRIMA to ensure that the Teranga edition will go down in history as AFRIMA’s best and biggest edition so far.

 

 

 

As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from January 12 to 15, 2023, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.afrima.org and take part in the events on social media platforms (IG/TikTok – @afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).

 

 

 

The event is scheduled to commence on Thursday, January 12, 2023, with a host Country Tour, Courtesy Visit to the President of the Host Country, school visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as welcome Soiree will be held on the same day at Hotel Terroui -Bi, Dakar. The 4-day event continues Friday, January 13, 2023, with the Africa Music Business Summit at Centre International de Conference Abdou Diouf (CICAD) and the AFRIMA Urban Music Fest at Grand Theatre; while the main rehearsals, media engagements and nominees’ exclusive party will be held on Saturday, January 14, 2023; the event will climax on Sunday, January 15, 2023, at the 15000 capacity Dakar Arena with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.

 

 

 

In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally

Entertainment

Ahead Of November 24, BON Awards Release Line-up Of Activities

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Kwara First Lady To Join Segun Arinze, Wole Ojo Others For Book-Reading

As the Nigerian film industry gets set for the annual pan-Nigerian Best of Nollywood (BON) Awards, scheduled to be held on Sunday, November 24, at the Sugar Factory in Ilorin, Kwara State, the organisers of the travelling awards have released a line-up of activities, alongside other highlights of the 16th edition.

This year’s event is shaping up to be an unforgettable experience, featuring a variety of engaging activities, including a book reading session and the unveiling of new award categories.

A key highlight of the pre-award festivities will be the welcome party scheduled for Saturday, November 23rd in Ilorin. This will be followed by the Book of the Year reading on the morning of November 24, showcasing “Do As You Are Told, Bani” by the acclaimed author Lola Shoneyin.

Esteemed personalities, including the First Lady of Kwara State and well-known Nollywood actors like Segun Arinze, Wole Ojo, Kemi Adekomi, Cynthia Clarke, and Chioma Okafor, will participate in the reading. This session aims to inspire and engage the youths, specifically a select number of school children from Ilorin, Kwara State.

Also, the 2024 BON Awards has been revealed that four of its major award categories have been endowed by notable figures and organisations. The endowed categories include:

Best Indigenous Movie – Endowed by Oba Saheed Eleguishi, a distinguished traditional ruler and arts patron. Best Use of Food – Endowed by Abundish Limited, an agricultural product wholesaler cum grocery market in Lekki, Lagos.

The Best Actress category is also endowed by the Deputy Speaker of the Lagos House of Assembly, Hon. Moji Ojora, a well-known philanthropist and public servant dedicated to women’s empowerment. While the movie with the Best Social Message is endowed by Hon. Toke Benson, the Lagos Commissioner for Tourism, Arts and Culture, and a prominent advocate for social issues.

According to the founder of the Best of Nollywood Awards, these new endowments promise to enhance the awards’ prestige by taking it to the next level and also offer greater recognition for excellence in these fields.

As the seven-day countdown to the 2024 BON Awards begins, and the excitement is building, Feranmi Olaoye, the Executive Director of the awards has promised that this year is not just another gala night but a getaway weekend for hardworking Nollywood practitioners, and others within the Nollywood community.

With the awards’ unique blend of celebrity-filled events and meaningful high-impact initiatives, this year’s ceremony is poised to leave a significant mark on the entertainment industry and the wider Nigerian cultural scene.

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How Abisoye Fagade Will Use His Experience and Exposure to Fix National Hospitality and Tourism Institute

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Nigerian entrepreneur and brand strategist Abisoye Fagade is setting out to revitalize the National Hospitality and Tourism Institute, leveraging his extensive experience and exposure to global best practices. With a rich background in media, advertising, and business development, Fagade believes he can turn the institute into a world-class training ground that prepares Nigerian students to excel in the hospitality and tourism industries both domestically and abroad.

 

As the founder of Sodium Brand Solutions and a leading figure in Nigeria’s media space, Fagade’s understanding of brand positioning and customer-centric service is well-suited to transform the institute’s operations and curriculum. He aims to instill a new culture of professionalism, global competitiveness, and innovation within the institute, ensuring it becomes a vital force in shaping the nation’s hospitality standards.

 

Modernizing Curriculum for Global Competitiveness

 

Fagade’s first step is to overhaul the institute’s curriculum, introducing practical, industry-relevant courses that reflect current global trends in hospitality and tourism. He plans to bring in seasoned industry experts and form international partnerships to expose students to the skills needed to thrive in a globalized market. This includes collaborations with renowned hotels, tourism agencies, and hospitality schools worldwide, offering students opportunities for internships, exchange programs, and real-world learning experiences.

 

“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests,” Fagade said in a recent statement. “We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards.”

 

Embracing Digital Tools and Sustainable Practices

 

As digital transformation sweeps across industries, Fagade envisions the National Hospitality and Tourism Institute embracing technology to improve training and services. By integrating digital tools, software applications, and e-learning platforms, he intends to make training more accessible and interactive, preparing students to use the tech solutions that are becoming essential in hospitality management.

 

Additionally, Fagade places a strong emphasis on sustainability, which has become a focal point in global tourism. His strategy includes training students on eco-friendly practices, resource management, and sustainable tourism models that protect Nigeria’s cultural and natural heritage. “Our institute should set an example, showing that Nigeria can offer world-class tourism that respects our environment and our traditions,” Fagade noted.

 

Expanding Opportunities Through Global Collaborations

 

To ensure the institute reaches international standards, Fagade plans to develop exchange programs and collaborative initiatives with leading hospitality institutions in Europe, Asia, and the Americas. These programs will enable Nigerian students to gain exposure abroad and learn from established markets, bringing back valuable insights and experiences that can be adapted to the local industry. This global perspective, he believes, will create a pool of Nigerian hospitality professionals who are both globally informed and deeply rooted in their own cultural identity.

 

Long-Term Vision: Establishing a National Legacy

 

Abisoye Fagade’s mission is not merely about modernizing an institution but about fostering national pride and economic growth. He believes that Nigeria’s tourism sector holds significant potential to diversify the economy, and a well-trained workforce is key to making that vision a reality. “Our people are the heart of Nigeria’s hospitality,” he said. “We are known for our warmth and welcoming spirit. By enhancing our standards, we can ensure our tourism industry is a leader in Africa and an inspiration worldwide.”

 

As he undertakes this ambitious journey, Fagade’s leadership and forward-thinking approach are expected to transform the National Hospitality and Tourism Institute into a beacon of excellence, establishing a legacy that will elevate Nigeria’s status on the world tourism map.

 

Seun Oloketuyi

Founder /Chairman Advisory board

Best of Nollywood Awards

Writes from Lagos

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MultiChoice Nigeria Loses 243,000 DStv, Gotv, Subscribers In Six Months Over Inflation, Price Hikes

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The South African pay-TV operator MultiChoice Group disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30%, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.

In its financial report for March 2024, MultiChoice had earlier reported an 18% subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.

“With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,” stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

Extreme inflation and currency instability have negatively impacted the group’s profits, with MultiChoice Group CEO Calvo Mawela commenting, “We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.”

Mawela noted that the group’s net equity position is expected to recover by November.

With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages.

The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50% year-over-year growth.

Mawela added, “Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.”

 

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