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ADAEZE YOBO EMERGES AS AFRICA FASHION WEEK 2014 CELEBRITY AMBASSADOR

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Most Beautiful Girl in Nigeria (2008), Adaeze Stephanie Yobo, has joined the echelon of world class super celebrities on the Africa Fashion Week Ambassadors List.
Delectable and adorable Adaeze, whose stepfather is the dashing ex Wimbledon F.C. Centre Forward Superstar Footballer, and ‘Gladiators’, Mid1990s British Television Show presenter, John Fashanu, is married to Joseph Yobo, Fenerbahce F.C. Centre Back and Ex Captain of the Nigerian National Football Team.
24 year old Adaeze achieved her childhood dream of becoming the most beautiful girl in Nigeria in 2008, at the age of 18, beating 29 other beautiful Nigerian women to the crown. She also represented Nigeria at Miss World 2008 in South Africa, making the top twenty list in Miss World Talent, and placed second in Miss World Sports.

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Adaeze Yobo who is also a UN Ambassador for Peace, established her own charity during her reign as Most Beautiful Girl in Nigeria. Known as the Adaeze Igwe Foundation, the foundation of which is most passionate, sought to create awareness and garner support for Sickle Cell Anaemia, Aids and Breast Cancer patients. The foundation also raises funds towards similar causes such as Malaria and Tuberculosis. Its mission was to “create and increase access and opportunities to Nigerian Youth and Communities for addressing their needs and challenges towards sustainable development.
Adaeze whose beauty and fashion sense is subject of many celebrity magazines and blog features, met and married Joseph Yobo in Jos, after a brief courtship, and in 2011, was ranked 92, in a list of 101 Sexiest Soccer Wives and Girlfriends, according to Bleacher Report. Adaze and Joseph Yobo are now parents to their first child, Joey, and live in Istanbul Turkey, where Joseph is furthering his football career.
In enlisting Adaeze as Celebrity Ambassador, Africa Fashion Week London, the biggest African inspired fashion event in the UK for three years running since 2011 and parent event to Africa Fashion Week Nigeria, which is also the biggest platform supporting up and coming fashion talents in Nigeria, is furthering its key objective of  inspiring the teeming youth talent all over the world, especially in Africa, by presenting celebrity offerings and success stories as benchmarks for positive youthful aspirations.

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Speaking on the appointment, the founder of Africa Fashion Week London, Ronke Ademiluyi, says: “I am delighted to have Adaeze on our platform. Her beauty, achievements and strategic status makes her a miracle and a rare find. Millions of our youthful followers all over the world will be inspired by her”
Adaeze will be joining the ranks of other Celebrity Ambasadors on the AFWL platform such as Ghana Ex Beauty Queen Menaye Donkor, Congo DCR  Ex Beauty Queen, Supermodel and UN Ambassador for Peace, Noella Coursaris Musunka, Bassist and lead vocalist of the Noisettes British Band Shinghai Shoniwa,  Sky Tv Presenter, Lukwesa Burak and Ugandan Born Editor of the London Based New Africa Woman Magazine, Regina Jane Jere.

In her capacity as AFWL ambassador, Adaeze will be working closely with some of the world’s best celebrities of African Origin such as Yinka Shonibare, artist and Member of the British Empire (MBE) and director of the Tiwanis Art Gallery London, and Princess Fifi Ejindu, Nigerian Born, World Class Architect and Real Estate Entrepreneur and Life patron of Africa Fashion Week London. Together they will all gear efforts towards increasing and strengthening the pedestal for launching the careers of young African inspired fashion designers globally.

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Fashion and Style

GTCO FASHION WEEKEND: A WEEKEND OF STYLE AND INNOVATIVE FASHION EXPERIENCE 

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The eagerly awaited GTCO Fashion Weekend has once again proven to be Africa’s foremost fashion event. This year’s showcase was a masterclass in elegance, ingenuity, and style, presenting the pinnacle of African fashion to a global audience.”

 

 

The event united distinguished designers, models, and fashion aficionados from all over the continent and beyond. The runway showcased breathtaking collections from leading designers such as Tolu Coker, Oríré, Gert-Johan Coetzee, Xu Zhi, Ituen Basi, and Romeo Hunte, among others.”

 

 

GTCO Fashion Weekend created an opportunity for up-and-coming designers to present their work alongside well-established brands. The event’s dedication to fostering new talent was showcased through the remarkable demonstrations of creativity and expertise.”

 

 

Renowned industry figures such as Sheika Daley, Patricia Bright, Lulu Kennedy, and Ted Gibson imparted their valuable knowledge and expertise.”

 

 

GTCO Fashion Weekend has firmly established itself as a key driver in the growth and evolution of African fashion. By offering designers a platform to display their creations, the event has significantly bridged the gap between African fashion and the international market.”

 

 

“As anticipation builds for next year’s event, it’s undeniable that GTCO Fashion Weekend has established itself as the benchmark for fashion extravaganzas in Africa.”

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Kymarle: Revolutionalising Beauty Artistry

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Rebecca Ruona Olotu, known as Ruona, has taken her passion for makeup artistry and transformed it into Kymarle Beauty, a mobile makeup studio that is revolutionising the beauty industry.

 

Ruona’s journey began in the halls of Nottingham Trent University in the UK, where she studied law. While she meticulously honed her legal skills, her heart was drawn to a different calling: the world of makeup.

 

What started as a pastime watching countless YouTube tutorials and experimenting on herself and friends soon blossomed into a serious pursuit.

 

By 2018, Ruona embraced her creative side, becoming a freelance makeup artist with a mission: to enhance natural beauty using minimal products.

 

The turning point in her career came when she attended a masterclass in Lagos led by the renowned celebrity makeup artist King Mali Magic. Inspired by Mali’s “Dewy Brown Girl Project,” Ruona began to advocate for the representation of women of color in the beauty realm, empowering them to celebrate their luminous skin.

 

Ruona conceptualised the Kymarle Beauty Mobile Studio a luxurious vanity housed inside a truck.

 

Launched on June 12, 2022, the innovative service brings a fully equipped beauty studio to clients’ doorsteps, making it perfect for weddings, music video shoots, Nollywood sets, and more.

 

Ruona’s multifaceted talents extend beyond beauty. After graduating in 2014, she stepped into the music scene with her debut EP and later formed the girl group Rcube with her sister and cousin, both notable performers in Nigeria.

Their vibrant performances at major events like “Industry Night” and “Felabration” solidified their presence in the music industry.

 

Ruona also pursued a legal career, becoming a qualified lawyer in 2018. She has contributed significantly to the Presidential Amnesty Program, focusing on empowering communities in the Niger Delta region.

 

Her creativity knows no bounds; in addition to her mobile makeup services, Ruona has ventured into special effects makeup for Halloween events and has provided free makeovers for charity, embodying her commitment to giving back to the community.

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After withdrawing From South Africa’s Contest, Chidinma Adetshina Wins Miss Universe Nigeria Crown!

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Following a highly publicized withdrawal from the Miss South Africa contest, precipitated by protracted controversy and intense questioning regarding her national affiliation, Chidimma Adetshina has demonstrated remarkable fortitude and perseverance.

Her ultimate triumph in the Miss Universe Nigeria pageant on Saturday bears eloquent testimony to her unyielding spirit and dedication to her craft.

“This crown represents more than just beauty; it’s a call for unity,” she said.

Subsequent to the highly publicized controversy surrounding her eligibility to participate in the Miss South Africa contest, Chidimma Adetshina received an invitation to partake in the esteemed Miss Universe Nigeria competition, thereby presenting her with a fresh opportunity to showcase her exceptional qualities and talents.

On August 8, Chidimma announced her withdrawal from the Miss South Africa competition, citing safety and the well-being of herself and that of her family members.

Chidimma’s withdrawal from the competition was announced in a statement she personally signed and posted on her Instagram page amid the continued controversies surrounding her nationality ignited by the South African authorities, despite organisers’ certification of her qualification.

In the statement seen by SaharaReporters, Chidimma said, “I would like to start off by thanking everyone who has stood beside me right from the start of my Miss South Africa journey. I’m really grateful for all the love and support I have been shown.

 

“Being part of the Miss South Africa 2024 competition has been an amazing journey; however, after much careful consideration, I have made the difficult decision to withdraw myself from the competition for the safety and wellbeing of my family and I.

“With the support of the Miss South Africa Organisation, I leave with a heart full of gratitude for this amazing experience.

“I would like to take this opportunity to wish my fellow finalists all of the best for the remainder of the competition. Whoever wears the crown represents us all.”

 

Born in Soweto, South Africa to a Nigerian father and a mother who is of Mozambican descent, Chidimma’s participation in the South African competition and her rise to become a finalist in the competition were a subject of controversy for some time as many South Africans objected to her participation, citing that she is not truly a South African.

Social media attacks targeted her Nigerian heritage despite her being born in South Africa and meeting all competition requirements.

 

Later, the South African government said Chidimma’s mother may have been involved in identity theft.

The development regarding her mother was contained in a circular issued by the country’s Department of Home Affairs dated August 7, 2024.

 

Chidimma became a key figure in South Africa’s xenophobia debate and national identity discussions after making it to the Top 30 and becoming a finalist in the Miss SA competition.

By winning Miss Universe Nigeria on Saturday, Chidimma is set to represent Nigeria at the Miss Universe competition in November.

 

At the global event, she will compete others from around the world including Mia le Roux, who won the South African version after Chidimma withdrew from the competition.

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