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AFRIMA: Beat S’Africa to hosting rights, stakeholders tell Tinubu, Musawa

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6 months ago

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…insists one edition must hold in Abuja, Jos, Kaduna

 

A culture and creative industry advocacy group, Arewa Creative Industry Heritage Vanguard, has called on President Bola Ahmed Tinubu and the Minister of Art, Culture, and Creative Economy, Hanatu Musawa, to lead efforts in securing the hosting rights for the next two editions of the All Africa Music Awards (AFRIMA)offered by the African Union Commission to Nigeria and South Africa as reported in the media recently. They want to ensure that at least one edition of the prestigious event takes place in the northern region of Nigeria of Kaduna, Jos or Abuja due to years of deliberate marginalization and deprivation of international events of this nature.

 

 

 

According to Dr Shehu Samadi, the President of the Vanguard, speaking from Kaduna, they have learned that the African Union (AU) invited the governments of Nigeria and South Africa to submit bids for the hosting rights for the next editions of the All Africa Music Awards (AFRIMA). As such, they are imploring and advising President Tinubu not to allow South Africa to beat Nigeria to the hosting rights as this will have implications on the national psyche of Nigerians and the development of the music industry. It called on the Honorable Minister of Art, Culture and Creative Economy, Hanatu Musawa to update Nigerians on the progress made thus far in securing the AFRIMA hosting rights, for Nigerians to know how and where to assist in achieving this common objective.

 

 

 

The group, which comprises cultural enthusiasts, music industry stakeholders, and advocates for Northern Nigeria’s music heritage, recognizes the significance of AFRIMA in promoting African music and fostering cultural exchange across the continent and with the rest of the world. Therefore, they believe it is essential for Nigeria, especially the Northern region, to play a central role in hosting the event and showcasing the country’s rich creativity and cultural diversity from its point of expertise and cultural expression.

 

 

 

Samadi emphasized three significant reasons why President Tinubu should champion the course of securing the hosting rights. The group recalls with nostalgia how President Tinubu in 2015, in person received a 23.9 karat gold plated AFRIMA trophy as the pillar of Art and Culture in Africa presented by the African Union commission.” This should motivate the President to intensify efforts to secure the hosting rightshaving experience the creative power and the global influence of AFRIMA personally.

 

 

 

The second reason is that as the Chairman of the Economic Community of West African States, ECOWAS, President Tinubu can utilize the opportunity of hosting a large-scale event like this to further his commitment towards promoting unity, economic development, and cultural diversity in the region and on the continent. Although an event of AFRIMA’s scale can cause significant ripples across the continent and around the world, Nigeria stands a chance of benefiting the most, and we in the North hope to tap into the inherent benefits as against the past practice of marginalization where such international events are preserved for the exclusive experience of the southern part of Nigeria..”

 

 

 

Thirdly, the Nigerian Music industry has witnessed astronomical global growth with little or no input from successive governments. Hosting an AFRIMA by this government provides an appropriate platform for the Tinubu Administration to establish itself as a creative industry supporting the government as well as engendering positive perception and image for Nigeria to attract tourism and foreign direct investment.

 

 

 

“Fourth, we believe that Northern Nigeria has the potential to become a tourism hub, and hosting events like this can help mitigate the effect of insecurity in our region. We are eager to host an event like this because we strongly believe that it could be used to address the issues that have plagued our region, including terrorism and banditry. By promoting peace and tranquillity, our youth can embrace hope and prosperity as well promote the budding music talents in the region who require inspiration and pragmatic motivation” he said.

 

 

 

The group is advocating for the cities of Abuja, Jos and Kaduna to be considered as host cities for at least one of the two editions of AFRIMA. The group believes that these cities are strategically located, culturally significant, and have vibrant music scenes, making them ideal venues for the event.

 

 

 

The group expresses concern over what they perceive as a pattern of neglect in the hosting of key musical events, and they call for greater inclusivity and representation for the Northern region. They note that in recent years, there has been a growing sentiment among stakeholders in the Northern music industry that the region is often overlooked when it comes to hosting major international events.

 

 

 

Samadi said: “Despite boasting a wealth of cultural heritage and a thriving music industry, Northern Nigeria has frequently found itself sidelined in favour of other regions when it comes to hosting events of national and international significance. This is unfortunate.

 

 

 

“We strongly believe that hosting AFRIMA in Abuja, Jos and Kaduna would not only stimulate economic growth and promote tourism in the region but address this feeling of discrimination against us.

 

 

 

“In addition to the big music superstars from this part of the country, Abuja, Jos and Kaduna have the infrastructure, capacity, and cultural significance to host AFRIMA successfully. It is time for Northern Nigeria to be given the recognition it deserves on the continental stage.”

 

 

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Comedy Legend Ali Baba to Grace Ojez Elders Forum on Sunday

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20 mins ago

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November 18, 2024

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Renowned comedian and entertainment mogul, Ali Baba, is set to headline the next edition of the Ojez Elders Forum. The event, scheduled for Sunday, November 24th, 2024, at the renewed Ojez Lounge in the National Stadium in Surulere, Lagos, promises to be an evening of laughter, nostalgia, and entertainment.

 

Ali Baba, a household name in Nigerian comedy, has been captivating audiences for decades with his witty humor and sharp observations. With a career spanning several decades, he has established himself as one of the most influential figures in the Nigerian entertainment industry.

 

The Ojez Elders Forum, a monthly event hosted by Ojez Entertainment, is dedicated to celebrating and honoring Nigeria’s cultural icons and legends. The forum provides a platform for these individuals to share their experiences, insights, and wisdom with the general public.

 

Former Ghanaian High Commissioner to Nigeria, Hajia Gifty Samata Bukari, and award-winning musician, Sunny Neji were guests at the relaunched forum in October.

 

Chief Joseph Odobeatu, the visionary behind Ojez Entertainment, expressed his excitement about hosting Ali Baba and the anticipated large turnout of fun lovers. He emphasized the forum’s commitment to providing unforgettable experiences for attendees.

 

As the countdown to this Sunday event begins, anticipation is building among fun lovers and cultural aficionados alike.

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Entertainment

Ahead Of November 24, BON Awards Release Line-up Of Activities

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3 days ago

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November 15, 2024

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– Kwara First Lady To Join Segun Arinze, Wole Ojo Others For Book-Reading

As the Nigerian film industry gets set for the annual pan-Nigerian Best of Nollywood (BON) Awards, scheduled to be held on Sunday, November 24, at the Sugar Factory in Ilorin, Kwara State, the organisers of the travelling awards have released a line-up of activities, alongside other highlights of the 16th edition.

This year’s event is shaping up to be an unforgettable experience, featuring a variety of engaging activities, including a book reading session and the unveiling of new award categories.

A key highlight of the pre-award festivities will be the welcome party scheduled for Saturday, November 23rd in Ilorin. This will be followed by the Book of the Year reading on the morning of November 24, showcasing “Do As You Are Told, Bani” by the acclaimed author Lola Shoneyin.

Esteemed personalities, including the First Lady of Kwara State and well-known Nollywood actors like Segun Arinze, Wole Ojo, Kemi Adekomi, Cynthia Clarke, and Chioma Okafor, will participate in the reading. This session aims to inspire and engage the youths, specifically a select number of school children from Ilorin, Kwara State.

Also, the 2024 BON Awards has been revealed that four of its major award categories have been endowed by notable figures and organisations. The endowed categories include:

Best Indigenous Movie – Endowed by Oba Saheed Eleguishi, a distinguished traditional ruler and arts patron. Best Use of Food – Endowed by Abundish Limited, an agricultural product wholesaler cum grocery market in Lekki, Lagos.

The Best Actress category is also endowed by the Deputy Speaker of the Lagos House of Assembly, Hon. Moji Ojora, a well-known philanthropist and public servant dedicated to women’s empowerment. While the movie with the Best Social Message is endowed by Hon. Toke Benson, the Lagos Commissioner for Tourism, Arts and Culture, and a prominent advocate for social issues.

According to the founder of the Best of Nollywood Awards, these new endowments promise to enhance the awards’ prestige by taking it to the next level and also offer greater recognition for excellence in these fields.

As the seven-day countdown to the 2024 BON Awards begins, and the excitement is building, Feranmi Olaoye, the Executive Director of the awards has promised that this year is not just another gala night but a getaway weekend for hardworking Nollywood practitioners, and others within the Nollywood community.

With the awards’ unique blend of celebrity-filled events and meaningful high-impact initiatives, this year’s ceremony is poised to leave a significant mark on the entertainment industry and the wider Nigerian cultural scene.

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Entertainment

How Abisoye Fagade Will Use His Experience and Exposure to Fix National Hospitality and Tourism Institute

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4 days ago

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November 15, 2024

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Nigerian entrepreneur and brand strategist Abisoye Fagade is setting out to revitalize the National Hospitality and Tourism Institute, leveraging his extensive experience and exposure to global best practices. With a rich background in media, advertising, and business development, Fagade believes he can turn the institute into a world-class training ground that prepares Nigerian students to excel in the hospitality and tourism industries both domestically and abroad.

 

As the founder of Sodium Brand Solutions and a leading figure in Nigeria’s media space, Fagade’s understanding of brand positioning and customer-centric service is well-suited to transform the institute’s operations and curriculum. He aims to instill a new culture of professionalism, global competitiveness, and innovation within the institute, ensuring it becomes a vital force in shaping the nation’s hospitality standards.

 

Modernizing Curriculum for Global Competitiveness

 

Fagade’s first step is to overhaul the institute’s curriculum, introducing practical, industry-relevant courses that reflect current global trends in hospitality and tourism. He plans to bring in seasoned industry experts and form international partnerships to expose students to the skills needed to thrive in a globalized market. This includes collaborations with renowned hotels, tourism agencies, and hospitality schools worldwide, offering students opportunities for internships, exchange programs, and real-world learning experiences.

 

“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests,” Fagade said in a recent statement. “We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards.”

 

Embracing Digital Tools and Sustainable Practices

 

As digital transformation sweeps across industries, Fagade envisions the National Hospitality and Tourism Institute embracing technology to improve training and services. By integrating digital tools, software applications, and e-learning platforms, he intends to make training more accessible and interactive, preparing students to use the tech solutions that are becoming essential in hospitality management.

 

Additionally, Fagade places a strong emphasis on sustainability, which has become a focal point in global tourism. His strategy includes training students on eco-friendly practices, resource management, and sustainable tourism models that protect Nigeria’s cultural and natural heritage. “Our institute should set an example, showing that Nigeria can offer world-class tourism that respects our environment and our traditions,” Fagade noted.

 

Expanding Opportunities Through Global Collaborations

 

To ensure the institute reaches international standards, Fagade plans to develop exchange programs and collaborative initiatives with leading hospitality institutions in Europe, Asia, and the Americas. These programs will enable Nigerian students to gain exposure abroad and learn from established markets, bringing back valuable insights and experiences that can be adapted to the local industry. This global perspective, he believes, will create a pool of Nigerian hospitality professionals who are both globally informed and deeply rooted in their own cultural identity.

 

Long-Term Vision: Establishing a National Legacy

 

Abisoye Fagade’s mission is not merely about modernizing an institution but about fostering national pride and economic growth. He believes that Nigeria’s tourism sector holds significant potential to diversify the economy, and a well-trained workforce is key to making that vision a reality. “Our people are the heart of Nigeria’s hospitality,” he said. “We are known for our warmth and welcoming spirit. By enhancing our standards, we can ensure our tourism industry is a leader in Africa and an inspiration worldwide.”

 

As he undertakes this ambitious journey, Fagade’s leadership and forward-thinking approach are expected to transform the National Hospitality and Tourism Institute into a beacon of excellence, establishing a legacy that will elevate Nigeria’s status on the world tourism map.

 

Seun Oloketuyi

Founder /Chairman Advisory board

Best of Nollywood Awards

Writes from Lagos

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