…AFRIMA Music Village on Thursday, November 21
…Africa Business Summit on Friday, November 22
…Main Awards Night on Saturday, November 23.
All road leads to Lagos State, Nigeria as music lovers, cultural enthusiast and
African stars in Africa and Diaspora gear up towards the upcoming 6th edition
of the All Africa Music Awards, AFRIMA, the continent's biggest music event
with the theme ‘Feel Africa’ is set to hold from November 20 to November 23,
2019.
The awards show will feature four days of thrilling and innovative programme
of activities set to cater to a wide range of audiences from entertainment to
music business to tourism and destination marketing.
Kicking off the 6th AFRIMA events is the AFRIMA Welcome Soiree on
Wednesday, November 20 at the poolside of Eko Hotels & Suites, Victoria
Island, Lagos from 6:00 pm; a reception in honour of arriving AFRIMA
nominees and delegates, African Union officials, members of the International
Committee of AFRIMA, international and local media as well as other invited
guests.
As part of its Social Responsibility Initiative, AFRIMA will visit a primary school
situated in Lagos state on Thursday, November 21 to sustain the drive begun
by the International Committee of AFRIMA in Gambia in 2015 to raise
consciousness for the African child's education and literacy on the continent.
AFRIMA will be donating educational materials and musical instruments to a
selected public school in Lagos. The visit also creates opportunities for
motivational conversations between the pupils and the delegation consisting
of various African music superstars, Nigerian government officials, African
Union officials, AFRIMA executives, and many other invited guests.
Setting the stage for the entertainment value the awards brings with each
edition, is the AFRIMA Music Village with a change in venue to the Agege
Stadium, Agege Lagos, slated for Thursday, November 21. The AFRIMA
Music Village is a 12-hour concert-style music festival which starts at 6.00 p.m.
with live performances from A-list and upcoming artistes including AFRIMA
nominees, as well as past AFRIMA winners. This is will be opened to devoted
music lovers and promises to be an evening of high euphoria and invigorating
energy. This year, the African Union, AU and International Committee of
AFRIMA has decided to take the music village to the community where the
people reside. For gate entry to the music concert, get a branded AFRIMA T-
shirt at just N2,000 = (USD5.5) on the AFRIMA website www.afrima.org or at
the concert venue. The event will be broadcast live on DSTV channel 198, GOTV
channel 29, Africa Independent Television (AIT), Raypower FM Network,
Kennis FM, Silverbird Television (STV), HIP TV, amongst over 84 stations
across the world.
Following on Friday, November 22 at the Grand Ballroom, Eko Hotels and
Suites, Victoria Island, Lagos, is the Africa Music Business Summit (AMBS),an annual summit of networking and interaction among music professionals,
music executives, government officials and other stakeholders in the music,
media and financial sectors of Africa. It sets an atmosphere for discussions on
the potentials present in the African music industry and ways to harness its
socio-economic gains. Attendance registration for AMBS is now open on the
AFRIMA website, www.afrima.org
Later in the evening of Friday, the 6th AFRIMA Nominees party will hold.
Tagged ‘Fire and Ice’, the exclusive party for this year's nominees has a few
surprises in store for the guests and it promises to be a night of extreme fun
and social interactions.
Saturday, November 23 ushers in the main awards event at Eko Convention
Centre, Eko Hotels & Suites, Victoria Island, Lagos, which commences at
4.00 p.m. with the live Red Carpet where African music stars and other invited
guests display their glamour and impeccable African fashion sense for the
audience watching around the world while being interviewed by the 6th
AFRIMA celebrity red carpet hosts. The live broadcast main awards ceremony
following at 7.30 p.m. is conceptualised to celebrate African creativity and
culture in all its splendour as well as reward African artistes who emerge
winners in the 36 AFRIMA continental and regional categories ranging from
the classic, contemporary to traditional genres of music. The awards
ceremony programme will also specially recognise and honour African music
veterans with the 2019 AFRIMA Legend Award.
Sharing her excitement, Associate Producer, AFRIMA, Adenrele Niyi said “we
are excited about this year's AFRIMA events as these are interesting times for
African music and creatives. The entire music world is looking forward to
November 20 to 23 in Lagos, Nigeria. I especially look forward to the Music
Summit, where every attendee gets to part with some new knowledge of the
African Music Industry. And we still reminisce on the high energy from the last
Music Village experience in Ghana, with over 60,000 people packed in the
Independence Square, Accra, the largest arena in Ghana. Lagos will surely
leave us spellbound.”
Also expressing huge expectations for the 2019 events, International Advisor
to AFRIMA, Rikki Stein said, “AFRIMA has never disappointed my
expectations and I know that this year will reflect even more Africanness, as
the theme for 2019 goes ‘Feel Africa’ the unique and beautiful essence of
African music and culture will be portrayed to its fullest during the events”.
The British music executive has explored many parts of the African continent in his over 50 years career in the music industry. “Culture is a living, breathing
ever-evolving entity. I’m amongst those who consider that Africa has a
tremendous contribution to make in the world. Nowhere is this clearer than
through its cultural manifestations, evidenced by the burgeoning global
interest in its art, fashion, literature and, particularly, music." he added.
The premium 6th AFRIMA events will be star-studded with attendance from
award-winning recording artistes, African celebrities, music professionals,
creative/cultural industry experts, media practitioners, and public officials amongst others. The events will be broadcast live on DSTV channel 198,
GOTV channel 29, Africa Independent Television (AIT), Raypower FM
Network, Kennis FM, Silverbird Television (STV), HIP TV, amongst over 84
stations across the world and fans of African music globally can also catch the
frenzy via the AFRIMA social media handles, live stream on the AFRIMA
website, and the AFRIMA App. Tickets to the events can be purchased on the
AFRIMA website, www.afrima.org
In partnership with the African Union Commission, AFRIMA is committed to
the stimulation of conversations among Africans and between Africa and the rest of the world about the potentials of the cultural and creative economy for
real enterprise on the continent, contributing significantly to social cohesion
and continental integration as well as sustainable economic growth and
development in Africa by lending its voice to promotion of education and
campaign against extreme poverty and preventable diseases.