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I grew up being fashionable –Mo’Cheddah

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Popular rap artiste Modupe Oreoluwa aka Mo’Cheddah talks about her fashion with ADEMOLA OLONILUA

What is your hairdo called because it looks unusual?

It does not have a name but my stylist says people call it the Mo’Cheddah hairstyle. She says anytime anybody comes to her salon to make this style, they just say they want the Mo’Cheddah hairstyle.

How did you come up with the concept?

It does not hide my face. I feel it makes me look fierce. My friend used to make this hairstyle some years ago. I never wore short hair, I like long hair. I decided to try something different and when I did, I fell in love with the style immediately. I never stopped doing it after that. My friend still teases me till date that I am going to pay her for copyright infringements.

Why have you been away from the entertainment scene?

It was deliberate. I just needed a break. I had done so much. I had done a lot of travelling, shows, awards, meetings, brand ambassadorship, I just needed the break. I was in school as well and shortly before I graduated, I was beginning to lose it. I needed the break to get in touch with myself because I did not know what was going on around me anymore. I did not even know what class my nephew was. It seemed as if I was rushing through life and I was not learning anything. I just realised that if I did not take that break, I was going to crash and I would not be able to get up again. I took the break to clear my mind, grow as an individual and focus on myself.

Where were you all this while?

I was doing a lot of travelling. I did a lot of relaxing and made sure I visited some family members. I was also recording. I was having fun with it and not giving myself any deadline whatsoever. Basically, I was relaxing and resting all through.

Some people said that you got married during that period.

No. I never got married. I don’t know where the news came from. Even my friends were asking whether it was true that I had a secret wedding. I had to tell them that I did not have a secret wedding or not. Even if I got married, why would it slow down my career? My decision to take a break was a personal one. If I was married, I am sure everybody would know that I am.

Now, you are seen as a fashionable person. Were you fashion conscious while growing up?

Fortunately for me, I had elder ones who were fashion-conscious. I used to copy them. They were very fashionable and they taught me a lot. I’d say they put it in me and my mother is very fashionable too. I grew up being fashionable and knowing the latest trends. I grew up knowing it all because my siblings were there and I wanted to be like them.

Why do you wear heavy jewellery?

My sisters influence my style; probably that is why I love to wear jewellery. I am very close to my sisters. I think the wearing of heavy jewellery is also as a result of me being a rap artiste. I love to have an edge. I like to be frisky. If it is not frisky and different, I don’t like doing it. If it is not different, it is not fun, it is boring. I don’t like being bored.

How do you avoid being bored?

I hate being bored and what I tell myself is that you need to love yourself first. Also, love and watch the company you keep. I am like the coolest person I know. I entertain myself and I don’t need somebody to make me happy. I find joy in spending time with myself, so I am never bored.

Did you truly relocate to South Africa?

I spend a lot of time in South Africa. I did not relocate to South Africa. I have some family members there. For instance, my godmother is in South Africa and she always wants to see me; so I go there a lot. I also have a lot of friends there. It is fun. To me, South Africa is as much fun as Nigeria is; that is why I like going there.

Why do you always dress in white?

I really love white. But these days, I like wearing all colours, sometimes you could see me in white, black or orange. But I must wear something white at any point in time. It may be white shoes or accessories. I like it because it is clean, pure, and makes me feel good.

People often complain that it is difficult to maintain

I have a lot of white materials. I love to buy clothes, so I have some white clothes I have not used in years.

How often do you shop?

I shop every time. I shop so much that it is not shopping to me anymore; it is more like eating to me. It is what I have to do.

When you shop, what do you look out for?

You could ask my friends, when I enter a shop, you might need to drag me out of it. When I go in, I am like a robot. They say that when I enter a store, my eyes begin to twitch. I don’t even try the clothes on, I just get them off the sales rack, pay for the clothes and I move on to the next store as if I am in a competition. I have noticed that I have moods and I have been able to classify my mood so to speak. When I shop, I think about my mood and theme. If I am for all white, then I go for it. I would buy strictly white. Like now, I am more of a single tone dress up. If you see me in blue, you see me in blue all through. I am into box shaped clothing.

You hardly wear artificial nails and even earrings, why?

I do sometimes. I paint my nails sometimes, I wear earrings sometimes. I think it is a mood thing. Sometimes I just like to be plain and focus on something else like my jeweleries. I don’t like keeping long toe nails. I like my nails being trim and clean. I like a classy and classic look.

How come you have a tomboy nature?

I think it is from the rap artiste in me. I don’t think I can be overly girlie in my behaviour. I will always have this edge and I don’t think I would ever change from being a tomboy. I used to wear baggy jeans and t-shirt but the lady in me is growing and I think that is why I love my hairstyle.

Can you go bald?

Never, you don’t want to see my head if I do that. I love and respect ladies that do that because they always look so stunning but the shape of my head is not the best. It would not permit me to do all that. I think that is one thing I am never going to do except I am doing it for a movie with Tom Cruise or Brad Pitts, an Oscar Academy Award movie, and then I would shave it off.

How come you have bikini shots on the internet?

I have been working out a lot. I love my body and I am comfortable with my skin and I tell myself, why not take a picture? That is the only part of fame I am not comfortable with. It is really hard because you just want to be yourself sometimes. I have made a promise to myself that I would not change who I am or compromise my person for anybody because of people’s opinion. I would do what I like and things that please me. I took a picture and it looked good just like if I take a picture in clothes, I would post it. I posted the picture and before I knew it, it was everywhere.

How come you work out as a slim person; is it to be sexier?

I work out five times a week and I stretch on the sixth day. I eat a lot. I am a skinny person and at a point I became very lanky. I could not work out and be lanky so what I did was to increase my food intake and started working out. It is not because I want to be sexier but because I need to be fit as a performer. It makes me healthier and I look better. It also makes you faster and smarter. It really helps stage performances. Working out has really helped to shape my body nicely.

What wouldn’t you be caught wearing?

I doubt there is anything I cannot try on. I am very open; maybe if I try it and it does not fit me, I drop it. I am open to new things. I don’t really like wearing a top over a leggings, I think it looks a bit trashy. I would not work with that combination. I wear anything.

Now that you are back, should we expect that you would disappear again for another two years?

Never. I could take a break but not soon. I am refreshed and I am ready to work. I have recorded a lot of songs and have a lot of videos that I would be releasing soon.

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GTCO FASHION WEEKEND: A WEEKEND OF STYLE AND INNOVATIVE FASHION EXPERIENCE 

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The eagerly awaited GTCO Fashion Weekend has once again proven to be Africa’s foremost fashion event. This year’s showcase was a masterclass in elegance, ingenuity, and style, presenting the pinnacle of African fashion to a global audience.”

 

 

The event united distinguished designers, models, and fashion aficionados from all over the continent and beyond. The runway showcased breathtaking collections from leading designers such as Tolu Coker, Oríré, Gert-Johan Coetzee, Xu Zhi, Ituen Basi, and Romeo Hunte, among others.”

 

 

GTCO Fashion Weekend created an opportunity for up-and-coming designers to present their work alongside well-established brands. The event’s dedication to fostering new talent was showcased through the remarkable demonstrations of creativity and expertise.”

 

 

Renowned industry figures such as Sheika Daley, Patricia Bright, Lulu Kennedy, and Ted Gibson imparted their valuable knowledge and expertise.”

 

 

GTCO Fashion Weekend has firmly established itself as a key driver in the growth and evolution of African fashion. By offering designers a platform to display their creations, the event has significantly bridged the gap between African fashion and the international market.”

 

 

“As anticipation builds for next year’s event, it’s undeniable that GTCO Fashion Weekend has established itself as the benchmark for fashion extravaganzas in Africa.”

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Fashion and Style

Kymarle: Revolutionalising Beauty Artistry

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Rebecca Ruona Olotu, known as Ruona, has taken her passion for makeup artistry and transformed it into Kymarle Beauty, a mobile makeup studio that is revolutionising the beauty industry.

 

Ruona’s journey began in the halls of Nottingham Trent University in the UK, where she studied law. While she meticulously honed her legal skills, her heart was drawn to a different calling: the world of makeup.

 

What started as a pastime watching countless YouTube tutorials and experimenting on herself and friends soon blossomed into a serious pursuit.

 

By 2018, Ruona embraced her creative side, becoming a freelance makeup artist with a mission: to enhance natural beauty using minimal products.

 

The turning point in her career came when she attended a masterclass in Lagos led by the renowned celebrity makeup artist King Mali Magic. Inspired by Mali’s “Dewy Brown Girl Project,” Ruona began to advocate for the representation of women of color in the beauty realm, empowering them to celebrate their luminous skin.

 

Ruona conceptualised the Kymarle Beauty Mobile Studio a luxurious vanity housed inside a truck.

 

Launched on June 12, 2022, the innovative service brings a fully equipped beauty studio to clients’ doorsteps, making it perfect for weddings, music video shoots, Nollywood sets, and more.

 

Ruona’s multifaceted talents extend beyond beauty. After graduating in 2014, she stepped into the music scene with her debut EP and later formed the girl group Rcube with her sister and cousin, both notable performers in Nigeria.

Their vibrant performances at major events like “Industry Night” and “Felabration” solidified their presence in the music industry.

 

Ruona also pursued a legal career, becoming a qualified lawyer in 2018. She has contributed significantly to the Presidential Amnesty Program, focusing on empowering communities in the Niger Delta region.

 

Her creativity knows no bounds; in addition to her mobile makeup services, Ruona has ventured into special effects makeup for Halloween events and has provided free makeovers for charity, embodying her commitment to giving back to the community.

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Fashion and Style

After withdrawing From South Africa’s Contest, Chidinma Adetshina Wins Miss Universe Nigeria Crown!

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Following a highly publicized withdrawal from the Miss South Africa contest, precipitated by protracted controversy and intense questioning regarding her national affiliation, Chidimma Adetshina has demonstrated remarkable fortitude and perseverance.

Her ultimate triumph in the Miss Universe Nigeria pageant on Saturday bears eloquent testimony to her unyielding spirit and dedication to her craft.

“This crown represents more than just beauty; it’s a call for unity,” she said.

Subsequent to the highly publicized controversy surrounding her eligibility to participate in the Miss South Africa contest, Chidimma Adetshina received an invitation to partake in the esteemed Miss Universe Nigeria competition, thereby presenting her with a fresh opportunity to showcase her exceptional qualities and talents.

On August 8, Chidimma announced her withdrawal from the Miss South Africa competition, citing safety and the well-being of herself and that of her family members.

Chidimma’s withdrawal from the competition was announced in a statement she personally signed and posted on her Instagram page amid the continued controversies surrounding her nationality ignited by the South African authorities, despite organisers’ certification of her qualification.

In the statement seen by SaharaReporters, Chidimma said, “I would like to start off by thanking everyone who has stood beside me right from the start of my Miss South Africa journey. I’m really grateful for all the love and support I have been shown.

 

“Being part of the Miss South Africa 2024 competition has been an amazing journey; however, after much careful consideration, I have made the difficult decision to withdraw myself from the competition for the safety and wellbeing of my family and I.

“With the support of the Miss South Africa Organisation, I leave with a heart full of gratitude for this amazing experience.

“I would like to take this opportunity to wish my fellow finalists all of the best for the remainder of the competition. Whoever wears the crown represents us all.”

 

Born in Soweto, South Africa to a Nigerian father and a mother who is of Mozambican descent, Chidimma’s participation in the South African competition and her rise to become a finalist in the competition were a subject of controversy for some time as many South Africans objected to her participation, citing that she is not truly a South African.

Social media attacks targeted her Nigerian heritage despite her being born in South Africa and meeting all competition requirements.

 

Later, the South African government said Chidimma’s mother may have been involved in identity theft.

The development regarding her mother was contained in a circular issued by the country’s Department of Home Affairs dated August 7, 2024.

 

Chidimma became a key figure in South Africa’s xenophobia debate and national identity discussions after making it to the Top 30 and becoming a finalist in the Miss SA competition.

By winning Miss Universe Nigeria on Saturday, Chidimma is set to represent Nigeria at the Miss Universe competition in November.

 

At the global event, she will compete others from around the world including Mia le Roux, who won the South African version after Chidimma withdrew from the competition.

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