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MBGN RETURNS TO YENAGOA, BAYELSA, NIGERIA’S DESTINATION OF CHOICE

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It is that time of the year again when we search for one young, beautiful, talented lady out of the millions of beautiful girls from across the country to wear the prestigious crown of the Most Beautiful Girl in Nigeria.
The process of picking Nigeria’s next most beautiful girl started with the nationwide screening exercise which held in Enugu, Port Harcourt, Abuja and finally Lagos.
At the end of what has been a very competitive screening process, 37 lucky girls were able to stand out taller than their counterparts. These girls will now proceed on a two week long camp session where they will get extensive training and grooming in choreography, cat-walking, poise and comportment to prepare them for the main event under the tutelage of seasoned Hollywood casting agent, Juliette Hagermann
As you may have heard by now-this year, Africa’s most prestigious pageant is returning home to Yenagoa, Bayelsa State!
Following successful hosting of past editions of the pageant in Lagos, Owerri, Benin, Calabar and twice in Yenagoa, Bayelsa….the Glory of all lands, is pulling out all the stops once again to host the pageant as well as promote the state as a tourism destination of choice, using the established brand name of the MBGN
The theme of this year’s pageant, is Girl Child Education, which is in tune with the Bayelsa state Governor’s drive to democratise education and empower young people in the state
Preparations are already in top gear as the organizers, Silverbird Productions in partnership with the Bayelsa state government put heads together to ensure a world class event
You will recall Silverbird had a successful hosting of the 2013 and 2014 MBGN as well as the debut edition of the CAAN Music Awards by the Bayelsa state government and Bayelsa State Tourism Development Agency then under the capable leadership of Mrs Ebizi Brown who’s now the Deputy Chief of Staff to the Bayelsa state Governor, His Excellency, Seriake Dickson
Those exciting shows produced by the Silverbird Productions in Bayelsa left a stamp of endorsement on the state as the new entertainment capital of Nigeria. The return to Bayelsa as the host of the 2018 edition is akin to a return home for ithe MBGN.
Mrs Brown, expects nothing less than a bigger and better show considering the experiences garnered from the previous stellar sho
The significance of the MBGN cannot be understated according to Mrs Ebiere Musah, the Honourable Commissioner for Tourism Development in Bayelsa state, who said the government is poised to exploit the benefits to showcase the state in more positive light as well as exhibit its rich culture and tourism plus the giant developmental strides of the Governor Dickson administration
The expected arrival of sponsoring companies and brands into the state as a result of the MBGN pageant is equally exciting to Mrs.Funkazi Koroye Crooks, the Commissioner forTrade, Industry and Investment.
It’s in tandem with the strategic vision of the government to attract the private sector, both within and outside the country to open businesses in the state in order to continuously create job opportunities as well as create alternative sources of revenue for the State.
She pointed out that the resulting opportunity of a government-private sector partnership with Bayelsa state government would be clearer as future relationship such as endorsements and contracts bid follow.
Mr Guy Murray-Bruce wears two hats as the Special Adviser on Tourism Development and Entertainment, Bayelsa State and the National Director for Nigeria for Miss World and Miss Universe
He said the beauty pageant offers opportunity, to popularize and promote the tourism and culture of Bayelsa State. He pledged to use his office to attract high networth business men and more visitors to the state
Prof Steve Azaiki, a former Secretary to the State Government, is the Chairman, Organising Committee of the pageant
He said the 2018 MBGN in Yenagoa is expected to bring world attention to Bayelsa state and indeed the Niger Delta of Nigeria. “For the last few years the Niger Delta has emerged from a troubled past to a people whose mentality and action demonstrate peace and development in action. Bayelsa is very peaceful and the people are warm and welcoming. It will be a good opportunity for the people to show off its many educational institutions, world class medical facilities, and tourist attractions such as Oloibiri Oil Museum, Brass beautiful sea and its white sands, the beauty of veteran poet, Gabriel Okara’s River Nun among other tourist attractions which abound in the state” he enthused.
Aside other plans for the MBGN, the Chairman, MBGN Production team, Bola Salako said there’s a planned virtual press center for the Bayelsa state government, the organisers, investors, sponsors and entertainment based companies to gain visibility through vast number of new media, internet based promotional outlets as well as the traditional media updates.
He noted that the daily updates with repeats will be broadcast on Silverbird Television and entire final event will be streamed online in its virtual pressroom. Fans from all parts of the world will have the capability to watch the event online. He called for more sponsors to tap into the huge benefits and exposure.
The grand finale event will be broadcast live on Silverbird Television Dream Network, IBAN partner stations and satellite channels
He said the 31st edition of the MBGN promises to be a world class event leveraging on the over 38 years of the Silverbird brand’s reputation as entertainment events producers of note.
Background of MBGN
This year’s Most Beautiful Girl in Nigeria pageant is the 31st edition of the event which began in 1986. The pageant has provided a platform for many young women who have gone on to have successful careers in entertainment, media and politics. The list includes Linda Chuba Ikpeazu, Bianca Onoh Ojukwu, Omowunmi Akinnifesi, Regina Askia, Stephanie Okereke-Linus, and ofcourse Agbani Darego who won the Miss World crown in 2001, becoming the first black African to do so. In 2014, Queen Celestine the 1st runner up at the 2014 MBGN represented the country at the Miss Universe pageant where she emerged as Miss Congeniality. Just last year, the outgoing MBGN, Ugochi Ihezue won the Top Model of the world title at the Miss World finals in China
MBGN as we like to call it still remains the most glamorous pageant in Nigeria today and the one to beat in the whole of Africa
With that said, now plan your itinerary for the most exciting show of your life as all roads lead to Bayelsa state from the 9th climaxing with the glamorous MBGN pageant on Friday, 21st of September at the Dr Gabriel Okara Cultural Center, Ovom, Yenagoa, with top Nigerian artists in performance. Live Red carpet begins at 5pm.
The State Governor Henry Seriake Dickson, the government of Bayelsa state, youths and the entire Niger Delta are looking forward to welcoming visitors, guests and participants, to the Most beautiful girl in Nigeria pageant holding in Yenagoa Bayelsa state- the Glory of all lands
This year’s MBGN is being supported by the Bayelsa State Government, Arik Air, Occasions and Events, David Wej, Silverbird Group and Silverbird News 24
Welcome to Bayelsa. The glory of all lands..
MBGN…the true essence of beauty
Guy Murray-Bruce
Special Adviser on Tourism Development and Entertainment, Bayelsa State

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Ahead Of November 24, BON Awards Release Line-up Of Activities

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Kwara First Lady To Join Segun Arinze, Wole Ojo Others For Book-Reading

As the Nigerian film industry gets set for the annual pan-Nigerian Best of Nollywood (BON) Awards, scheduled to be held on Sunday, November 24, at the Sugar Factory in Ilorin, Kwara State, the organisers of the travelling awards have released a line-up of activities, alongside other highlights of the 16th edition.

This year’s event is shaping up to be an unforgettable experience, featuring a variety of engaging activities, including a book reading session and the unveiling of new award categories.

A key highlight of the pre-award festivities will be the welcome party scheduled for Saturday, November 23rd in Ilorin. This will be followed by the Book of the Year reading on the morning of November 24, showcasing “Do As You Are Told, Bani” by the acclaimed author Lola Shoneyin.

Esteemed personalities, including the First Lady of Kwara State and well-known Nollywood actors like Segun Arinze, Wole Ojo, Kemi Adekomi, Cynthia Clarke, and Chioma Okafor, will participate in the reading. This session aims to inspire and engage the youths, specifically a select number of school children from Ilorin, Kwara State.

Also, the 2024 BON Awards has been revealed that four of its major award categories have been endowed by notable figures and organisations. The endowed categories include:

Best Indigenous Movie – Endowed by Oba Saheed Eleguishi, a distinguished traditional ruler and arts patron. Best Use of Food – Endowed by Abundish Limited, an agricultural product wholesaler cum grocery market in Lekki, Lagos.

The Best Actress category is also endowed by the Deputy Speaker of the Lagos House of Assembly, Hon. Moji Ojora, a well-known philanthropist and public servant dedicated to women’s empowerment. While the movie with the Best Social Message is endowed by Hon. Toke Benson, the Lagos Commissioner for Tourism, Arts and Culture, and a prominent advocate for social issues.

According to the founder of the Best of Nollywood Awards, these new endowments promise to enhance the awards’ prestige by taking it to the next level and also offer greater recognition for excellence in these fields.

As the seven-day countdown to the 2024 BON Awards begins, and the excitement is building, Feranmi Olaoye, the Executive Director of the awards has promised that this year is not just another gala night but a getaway weekend for hardworking Nollywood practitioners, and others within the Nollywood community.

With the awards’ unique blend of celebrity-filled events and meaningful high-impact initiatives, this year’s ceremony is poised to leave a significant mark on the entertainment industry and the wider Nigerian cultural scene.

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How Abisoye Fagade Will Use His Experience and Exposure to Fix National Hospitality and Tourism Institute

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Nigerian entrepreneur and brand strategist Abisoye Fagade is setting out to revitalize the National Hospitality and Tourism Institute, leveraging his extensive experience and exposure to global best practices. With a rich background in media, advertising, and business development, Fagade believes he can turn the institute into a world-class training ground that prepares Nigerian students to excel in the hospitality and tourism industries both domestically and abroad.

 

As the founder of Sodium Brand Solutions and a leading figure in Nigeria’s media space, Fagade’s understanding of brand positioning and customer-centric service is well-suited to transform the institute’s operations and curriculum. He aims to instill a new culture of professionalism, global competitiveness, and innovation within the institute, ensuring it becomes a vital force in shaping the nation’s hospitality standards.

 

Modernizing Curriculum for Global Competitiveness

 

Fagade’s first step is to overhaul the institute’s curriculum, introducing practical, industry-relevant courses that reflect current global trends in hospitality and tourism. He plans to bring in seasoned industry experts and form international partnerships to expose students to the skills needed to thrive in a globalized market. This includes collaborations with renowned hotels, tourism agencies, and hospitality schools worldwide, offering students opportunities for internships, exchange programs, and real-world learning experiences.

 

“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests,” Fagade said in a recent statement. “We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards.”

 

Embracing Digital Tools and Sustainable Practices

 

As digital transformation sweeps across industries, Fagade envisions the National Hospitality and Tourism Institute embracing technology to improve training and services. By integrating digital tools, software applications, and e-learning platforms, he intends to make training more accessible and interactive, preparing students to use the tech solutions that are becoming essential in hospitality management.

 

Additionally, Fagade places a strong emphasis on sustainability, which has become a focal point in global tourism. His strategy includes training students on eco-friendly practices, resource management, and sustainable tourism models that protect Nigeria’s cultural and natural heritage. “Our institute should set an example, showing that Nigeria can offer world-class tourism that respects our environment and our traditions,” Fagade noted.

 

Expanding Opportunities Through Global Collaborations

 

To ensure the institute reaches international standards, Fagade plans to develop exchange programs and collaborative initiatives with leading hospitality institutions in Europe, Asia, and the Americas. These programs will enable Nigerian students to gain exposure abroad and learn from established markets, bringing back valuable insights and experiences that can be adapted to the local industry. This global perspective, he believes, will create a pool of Nigerian hospitality professionals who are both globally informed and deeply rooted in their own cultural identity.

 

Long-Term Vision: Establishing a National Legacy

 

Abisoye Fagade’s mission is not merely about modernizing an institution but about fostering national pride and economic growth. He believes that Nigeria’s tourism sector holds significant potential to diversify the economy, and a well-trained workforce is key to making that vision a reality. “Our people are the heart of Nigeria’s hospitality,” he said. “We are known for our warmth and welcoming spirit. By enhancing our standards, we can ensure our tourism industry is a leader in Africa and an inspiration worldwide.”

 

As he undertakes this ambitious journey, Fagade’s leadership and forward-thinking approach are expected to transform the National Hospitality and Tourism Institute into a beacon of excellence, establishing a legacy that will elevate Nigeria’s status on the world tourism map.

 

Seun Oloketuyi

Founder /Chairman Advisory board

Best of Nollywood Awards

Writes from Lagos

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MultiChoice Nigeria Loses 243,000 DStv, Gotv, Subscribers In Six Months Over Inflation, Price Hikes

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The South African pay-TV operator MultiChoice Group disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30%, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.

In its financial report for March 2024, MultiChoice had earlier reported an 18% subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.

“With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,” stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

Extreme inflation and currency instability have negatively impacted the group’s profits, with MultiChoice Group CEO Calvo Mawela commenting, “We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.”

Mawela noted that the group’s net equity position is expected to recover by November.

With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages.

The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50% year-over-year growth.

Mawela added, “Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.”

 

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