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Multichoice in serious trouble as customers are dumping DStv in droves..

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South Africans are dumping DStv as access to affordable uncapped broadband improves and online streaming services gain popularity.

 

MultiChoice’s annual report for the year ended 31 March 2024 revealed that active DStv subscribers in South Africa declined from 8.0 million to 7.6 million over the last year.

 

Although South Africa only accounted for 48.5% of MultiChoice’s active subscribers, it accounted for 60% of group revenue.

 

 

This means South Africa is a core part of MultiChoice’s operations and is important to ensure its financial sustainability.

 

 

However, the company is struggling to hold on to its subscribers – South Africans are dumping DStv in droves.

 

“Active subscribers declined from 8.0 million to 7.6 million, while the 90-day active base reduced from 9.3 million to 8.6 million,” MultiChoice said.

 

What is particularly concerning is that all segments of MultiChoice’s DStv subscriber base declined.

 

DStv Premium declined by 8% year-on-year.

 

DStv mid-market declined by 9% year-on-year.

 

DStv mass market declined by 1% year-on-year.

 

Simply put, DStv is losing subscribers across the board, and there is no clear way to convince them to return.

 

 

Multichoice, dusted off its book of excuses, including severe economic pressure, consumers’ financial distress, the high cost of living, and elevated interest rates.

 

“The impact of consistent load-shedding creates an environment where customers are reluctant to reconnect,” MultiChoice said.

 

“This translated into an overall drop in viewership, subscriber activity, and subscriber numbers.”

 

However, as MultiChoice should have discovered by now, excuses do not make up for lost subscribers or lower revenue.

 

 

Multichoice’s financial statements for the year ended 31 March 2024 showed that it recorded a R4.1 billion loss and has become technically insolvent.

 

 

The bad news for MultiChoice is that the factors that caused its subscriber decline and dismal financial position are accelerating.

 

The main reason for DStv Premium’s decline over the last eight years was a combination of uncapped fibre and Netflix launching in South Africa.

 

Uncapped fibre was initially only available in richer areas, so DStv Premium was the first segment to decline.

 

As uncapped fibre and wireless alternatives, like Rain, started reaching middle- and lower-income areas, those households also started to dump DStv.

 

 

Companies like Vumatel and Herotel are now accelerating the rollout of affordable fibre services in lower-income communities.

 

It does not take a rocket scientist to predict what will happen to DStv subscriptions in these areas as households get uncapped Internet access.

 

To make matters worse, online streaming is also improving rapidly. Netflix and Amazon Prime are no longer DStv’s main concerns.

 

 

Whether people are looking for sports, movies, TV series, or documentaries, a streaming service serves that need. Many of them are free.

 

MultiChoice saw this problem coming and, in preparation, launched two initiatives – bundled broadband access and a bundled streaming package.

 

However, these initiatives were not as successful as MultiChoice would have hoped. It failed to get the traction it anticipated.

 

 

Multichoice discontinued its DStv Internet fibre products, including bundled offers that combined Premium or Compact subscriptions.

 

MultiChoice told MyBroadband it will “continue to review the DStv Internet offerings as demands shift.”

 

To rub salt into their wounds, Telkom plans to launch a content platform with Netflix, Amazon Prime, Disney+, and other streaming services for one fee.

 

Telkom is building a content aggregating platform where users can subscribe to a bundle of streaming services.

 

Telkom Consumer CEO Lunga Siyo said Telkom will provide the data needed for their subscribers to stream the content they subscribe to.

 

As entertainment moved from satellite to Internet streaming, it opened the door for companies like Telkom to compete against MultiChoice.

 

 

Multichoice previously warned that over-the-top (OTT) streaming providers like Netflix and YouTube pose an existential competitive threat to its DStv offering.

 

This scenario is now coming true, and unless MultiChoice can become a big streaming player through

Showmax and DStv Stream, it will face serious challenges.

 

– Daily Investor (South Africa)

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Ahead Of November 24, BON Awards Release Line-up Of Activities

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Kwara First Lady To Join Segun Arinze, Wole Ojo Others For Book-Reading

As the Nigerian film industry gets set for the annual pan-Nigerian Best of Nollywood (BON) Awards, scheduled to be held on Sunday, November 24, at the Sugar Factory in Ilorin, Kwara State, the organisers of the travelling awards have released a line-up of activities, alongside other highlights of the 16th edition.

This year’s event is shaping up to be an unforgettable experience, featuring a variety of engaging activities, including a book reading session and the unveiling of new award categories.

A key highlight of the pre-award festivities will be the welcome party scheduled for Saturday, November 23rd in Ilorin. This will be followed by the Book of the Year reading on the morning of November 24, showcasing “Do As You Are Told, Bani” by the acclaimed author Lola Shoneyin.

Esteemed personalities, including the First Lady of Kwara State and well-known Nollywood actors like Segun Arinze, Wole Ojo, Kemi Adekomi, Cynthia Clarke, and Chioma Okafor, will participate in the reading. This session aims to inspire and engage the youths, specifically a select number of school children from Ilorin, Kwara State.

Also, the 2024 BON Awards has been revealed that four of its major award categories have been endowed by notable figures and organisations. The endowed categories include:

Best Indigenous Movie – Endowed by Oba Saheed Eleguishi, a distinguished traditional ruler and arts patron. Best Use of Food – Endowed by Abundish Limited, an agricultural product wholesaler cum grocery market in Lekki, Lagos.

The Best Actress category is also endowed by the Deputy Speaker of the Lagos House of Assembly, Hon. Moji Ojora, a well-known philanthropist and public servant dedicated to women’s empowerment. While the movie with the Best Social Message is endowed by Hon. Toke Benson, the Lagos Commissioner for Tourism, Arts and Culture, and a prominent advocate for social issues.

According to the founder of the Best of Nollywood Awards, these new endowments promise to enhance the awards’ prestige by taking it to the next level and also offer greater recognition for excellence in these fields.

As the seven-day countdown to the 2024 BON Awards begins, and the excitement is building, Feranmi Olaoye, the Executive Director of the awards has promised that this year is not just another gala night but a getaway weekend for hardworking Nollywood practitioners, and others within the Nollywood community.

With the awards’ unique blend of celebrity-filled events and meaningful high-impact initiatives, this year’s ceremony is poised to leave a significant mark on the entertainment industry and the wider Nigerian cultural scene.

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How Abisoye Fagade Will Use His Experience and Exposure to Fix National Hospitality and Tourism Institute

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Nigerian entrepreneur and brand strategist Abisoye Fagade is setting out to revitalize the National Hospitality and Tourism Institute, leveraging his extensive experience and exposure to global best practices. With a rich background in media, advertising, and business development, Fagade believes he can turn the institute into a world-class training ground that prepares Nigerian students to excel in the hospitality and tourism industries both domestically and abroad.

 

As the founder of Sodium Brand Solutions and a leading figure in Nigeria’s media space, Fagade’s understanding of brand positioning and customer-centric service is well-suited to transform the institute’s operations and curriculum. He aims to instill a new culture of professionalism, global competitiveness, and innovation within the institute, ensuring it becomes a vital force in shaping the nation’s hospitality standards.

 

Modernizing Curriculum for Global Competitiveness

 

Fagade’s first step is to overhaul the institute’s curriculum, introducing practical, industry-relevant courses that reflect current global trends in hospitality and tourism. He plans to bring in seasoned industry experts and form international partnerships to expose students to the skills needed to thrive in a globalized market. This includes collaborations with renowned hotels, tourism agencies, and hospitality schools worldwide, offering students opportunities for internships, exchange programs, and real-world learning experiences.

 

“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests,” Fagade said in a recent statement. “We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards.”

 

Embracing Digital Tools and Sustainable Practices

 

As digital transformation sweeps across industries, Fagade envisions the National Hospitality and Tourism Institute embracing technology to improve training and services. By integrating digital tools, software applications, and e-learning platforms, he intends to make training more accessible and interactive, preparing students to use the tech solutions that are becoming essential in hospitality management.

 

Additionally, Fagade places a strong emphasis on sustainability, which has become a focal point in global tourism. His strategy includes training students on eco-friendly practices, resource management, and sustainable tourism models that protect Nigeria’s cultural and natural heritage. “Our institute should set an example, showing that Nigeria can offer world-class tourism that respects our environment and our traditions,” Fagade noted.

 

Expanding Opportunities Through Global Collaborations

 

To ensure the institute reaches international standards, Fagade plans to develop exchange programs and collaborative initiatives with leading hospitality institutions in Europe, Asia, and the Americas. These programs will enable Nigerian students to gain exposure abroad and learn from established markets, bringing back valuable insights and experiences that can be adapted to the local industry. This global perspective, he believes, will create a pool of Nigerian hospitality professionals who are both globally informed and deeply rooted in their own cultural identity.

 

Long-Term Vision: Establishing a National Legacy

 

Abisoye Fagade’s mission is not merely about modernizing an institution but about fostering national pride and economic growth. He believes that Nigeria’s tourism sector holds significant potential to diversify the economy, and a well-trained workforce is key to making that vision a reality. “Our people are the heart of Nigeria’s hospitality,” he said. “We are known for our warmth and welcoming spirit. By enhancing our standards, we can ensure our tourism industry is a leader in Africa and an inspiration worldwide.”

 

As he undertakes this ambitious journey, Fagade’s leadership and forward-thinking approach are expected to transform the National Hospitality and Tourism Institute into a beacon of excellence, establishing a legacy that will elevate Nigeria’s status on the world tourism map.

 

Seun Oloketuyi

Founder /Chairman Advisory board

Best of Nollywood Awards

Writes from Lagos

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MultiChoice Nigeria Loses 243,000 DStv, Gotv, Subscribers In Six Months Over Inflation, Price Hikes

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The South African pay-TV operator MultiChoice Group disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30%, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.

In its financial report for March 2024, MultiChoice had earlier reported an 18% subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.

“With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,” stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

Extreme inflation and currency instability have negatively impacted the group’s profits, with MultiChoice Group CEO Calvo Mawela commenting, “We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.”

Mawela noted that the group’s net equity position is expected to recover by November.

With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages.

The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50% year-over-year growth.

Mawela added, “Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.”

 

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