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SENEGAL TO HOST 8TH AFRIMA, Tagged The Teranga Edition.

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Main award ceremonies to hold Jan 12 – 15, 2023.

The Government of Senegal has accepted and undertaken to host the 8th edition of All Africa Music Awards, AFRIMA at a joint world media conference – host country unveiling held at the Hotel King Fahd Royal Palace, in Dakar, Senegal on Friday November 4, 2022.

The awards ceremony will now be held from January 12 to 15, 2023, in Dakar, Senegal; shifting the previous date up by four weeks as jointly announced by The International Committee of AFRIMA, The African union commission and The Republic of Senegal. This also means that the voting deadline for the nominees will now be shifted till January 13, 2023, at 23.00 (CAT). This will be the first time the main awards ceremony will be held in a francophone country after past editions.

Had in attendance at the conference were the representatives of Senegalese Minister of Culture and communication; and Minister of Tourism and Air travels, Special Adviser to the President of Senegal, Dr. Massamba Gaye alongside local and international media professionals; AFRIMA delegates; African Union Commission officials; African music stakeholders; 8th AFRIMA nominees and African artistes, Iba One from Mali, DJ Neptune (Nigeria), DJ Moh Green (French-Algerian), Pape Diouf; Jeba; Sidy diop; Adiouza; Zbest family; Akhlou Brick Paradise; Jeba; Demba Guisse; Pa Gaye mbaye; Kane diallo; Jamman from Senegal among others.

The Head Culture Division, Social Affairs Division, African Union Commission (AUC), Angela Martins, said that the African Union is excited to have the awards hold in a francophone region, “The AUC has been a strong partner and collaborator of the prestigious awards since its first edition in 2014. AFRIMA has grown to become the only continental platform that aims to promote and disseminate musical works and immeasurable talent of African Musicians from both young and old generations.

This prestigious platform gives expression and supports the implementation of the AU policy instruments in the creative economy including the AU Plan of Action on Cultural and Creative Industries.

Allow me to join the international Committee of All Africa Music Awards in expressing gratitude and appreciation to the Government of Senegal for accepting to host AFRIMA 8th Edition on 12th to 15th January, 2023 and for making history by being the 3rd AU Member State to host the Awards. The hosting of AFRIMA by the Republic of Senegal will happen at a time when Senegal will still be the Chairperson of the African Union and it is an opportune occasion to close its chairmanship by promoting our rich arts, culture and heritage.

As you are aware, Senegal is known for its huge investment in the arts, culture and heritage. The hosting of the AFRIMA gathering is thus a step in the right direction to bring back the beautiful city of Dakar to the map as one of the capital cities of music in Africa and around the world.”

In his acceptance speech, Senegal’s Minister of Tourism and Air Transport, HE Mr. Alioune Sarr, represented by Phillipe Ba said, “Personally and on behalf of Senegalese government, welcome to Sénégal, the home of the champions of football. Now Sénégal is also positioning herself to become the champions of music because we are hosting the 8th AFRIMA. We are happy knowing that Sénégal becomes the third country and the first Francophone country to host this great event.”

I can tell you that our ministry (Tourism) and the Senegalese government will partner and collaborate with you (AFRIMA) for a great success of AFRIMA in Senegal because our President, H.E. Macky Sall is not only the president of the African Union but also wishes to position himself as the President of all African Lovers of Culture which AFRIMA exudes.” He concluded.

On his part, Senegal’s Minister of Culture and Communication, Aliou Sow, represented by Ousmane Barro Dione, the Director General de La Compaignie Nationale de Theatre, Daniel Sorano, said, “I feel honoured to be representing the Minister of Culture, alongside my colleague at this event in preparation for the 8th edition of AFRIMA Awards in Sénégal from the 12th to 15th January 2023. We are honoured to welcome this huge event to this country’ for the benefit of the young people in Senegal and the image of the country.’

“The 8th AFRIMA in Senegal is officially tagged the Teranga edition which encompasses the good hospitality, warmth, generosity and sharing that is the core to Senegalese life. In addition to celebrating Africa in a magical way and promoting the values of Senegalese people globally through the AFRIMA platform, the youths, who are the central focus of the 8th edition will be exposed to opportunities in the creative economy and new music business models, monetization in music, intellectual property rights and licensing as well as collaborations with other global African music superstars that will be participating in 8th AFRIMA in Dakar,’’ explained AFRIMA’s President and Executive Producer, Mike Dada.

The AFRIMA’s country Director in Senegal, Matar Diop said, ‘I am excited that the International Committee of AFRIMA and the African Union listened to our plea and pitch to bring AFRIMA to Senegal for the benefits of the tourism and music industry in Senegal that will have impact on our youths. I thank the President and the government of Republic of Senegal for supporting this project that will change the creative industry and the tourism landscape of Senegal for good. We look forward in welcoming Africa and the world to Dakar, Senegal on January 12 to 15, 2023 with Nanga Def Africa!

As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.afrima.org and take part in the events on social media platforms (IG/TikTok – @afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA).

The event is scheduled to commence on Thursday January 12, 2023, with a courtesy visit to the President of the Host Country, while a host city tour, school visit and gift presentation (as part of AFRIMA’s CSR), as well as welcome soiree will be held on the same day. The 4-day event continues on Friday January 13, 2023, with the African Music Business Summit and the AFRIMA Urban Music Fest; while the main rehearsals and nominees exclusive party will be held on Saturday January 14, 2023; the event will climax on Sunday January 15, 2023, with the live awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.

In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Entertainment

Ahead Of November 24, BON Awards Release Line-up Of Activities

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Kwara First Lady To Join Segun Arinze, Wole Ojo Others For Book-Reading

As the Nigerian film industry gets set for the annual pan-Nigerian Best of Nollywood (BON) Awards, scheduled to be held on Sunday, November 24, at the Sugar Factory in Ilorin, Kwara State, the organisers of the travelling awards have released a line-up of activities, alongside other highlights of the 16th edition.

This year’s event is shaping up to be an unforgettable experience, featuring a variety of engaging activities, including a book reading session and the unveiling of new award categories.

A key highlight of the pre-award festivities will be the welcome party scheduled for Saturday, November 23rd in Ilorin. This will be followed by the Book of the Year reading on the morning of November 24, showcasing “Do As You Are Told, Bani” by the acclaimed author Lola Shoneyin.

Esteemed personalities, including the First Lady of Kwara State and well-known Nollywood actors like Segun Arinze, Wole Ojo, Kemi Adekomi, Cynthia Clarke, and Chioma Okafor, will participate in the reading. This session aims to inspire and engage the youths, specifically a select number of school children from Ilorin, Kwara State.

Also, the 2024 BON Awards has been revealed that four of its major award categories have been endowed by notable figures and organisations. The endowed categories include:

Best Indigenous Movie – Endowed by Oba Saheed Eleguishi, a distinguished traditional ruler and arts patron. Best Use of Food – Endowed by Abundish Limited, an agricultural product wholesaler cum grocery market in Lekki, Lagos.

The Best Actress category is also endowed by the Deputy Speaker of the Lagos House of Assembly, Hon. Moji Ojora, a well-known philanthropist and public servant dedicated to women’s empowerment. While the movie with the Best Social Message is endowed by Hon. Toke Benson, the Lagos Commissioner for Tourism, Arts and Culture, and a prominent advocate for social issues.

According to the founder of the Best of Nollywood Awards, these new endowments promise to enhance the awards’ prestige by taking it to the next level and also offer greater recognition for excellence in these fields.

As the seven-day countdown to the 2024 BON Awards begins, and the excitement is building, Feranmi Olaoye, the Executive Director of the awards has promised that this year is not just another gala night but a getaway weekend for hardworking Nollywood practitioners, and others within the Nollywood community.

With the awards’ unique blend of celebrity-filled events and meaningful high-impact initiatives, this year’s ceremony is poised to leave a significant mark on the entertainment industry and the wider Nigerian cultural scene.

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How Abisoye Fagade Will Use His Experience and Exposure to Fix National Hospitality and Tourism Institute

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Nigerian entrepreneur and brand strategist Abisoye Fagade is setting out to revitalize the National Hospitality and Tourism Institute, leveraging his extensive experience and exposure to global best practices. With a rich background in media, advertising, and business development, Fagade believes he can turn the institute into a world-class training ground that prepares Nigerian students to excel in the hospitality and tourism industries both domestically and abroad.

 

As the founder of Sodium Brand Solutions and a leading figure in Nigeria’s media space, Fagade’s understanding of brand positioning and customer-centric service is well-suited to transform the institute’s operations and curriculum. He aims to instill a new culture of professionalism, global competitiveness, and innovation within the institute, ensuring it becomes a vital force in shaping the nation’s hospitality standards.

 

Modernizing Curriculum for Global Competitiveness

 

Fagade’s first step is to overhaul the institute’s curriculum, introducing practical, industry-relevant courses that reflect current global trends in hospitality and tourism. He plans to bring in seasoned industry experts and form international partnerships to expose students to the skills needed to thrive in a globalized market. This includes collaborations with renowned hotels, tourism agencies, and hospitality schools worldwide, offering students opportunities for internships, exchange programs, and real-world learning experiences.

 

“Hospitality is about people and experiences, and in today’s world, it is essential to train students to understand both local and international guests,” Fagade said in a recent statement. “We need a curriculum that combines practical skills, cultural sensitivity, and an understanding of global standards.”

 

Embracing Digital Tools and Sustainable Practices

 

As digital transformation sweeps across industries, Fagade envisions the National Hospitality and Tourism Institute embracing technology to improve training and services. By integrating digital tools, software applications, and e-learning platforms, he intends to make training more accessible and interactive, preparing students to use the tech solutions that are becoming essential in hospitality management.

 

Additionally, Fagade places a strong emphasis on sustainability, which has become a focal point in global tourism. His strategy includes training students on eco-friendly practices, resource management, and sustainable tourism models that protect Nigeria’s cultural and natural heritage. “Our institute should set an example, showing that Nigeria can offer world-class tourism that respects our environment and our traditions,” Fagade noted.

 

Expanding Opportunities Through Global Collaborations

 

To ensure the institute reaches international standards, Fagade plans to develop exchange programs and collaborative initiatives with leading hospitality institutions in Europe, Asia, and the Americas. These programs will enable Nigerian students to gain exposure abroad and learn from established markets, bringing back valuable insights and experiences that can be adapted to the local industry. This global perspective, he believes, will create a pool of Nigerian hospitality professionals who are both globally informed and deeply rooted in their own cultural identity.

 

Long-Term Vision: Establishing a National Legacy

 

Abisoye Fagade’s mission is not merely about modernizing an institution but about fostering national pride and economic growth. He believes that Nigeria’s tourism sector holds significant potential to diversify the economy, and a well-trained workforce is key to making that vision a reality. “Our people are the heart of Nigeria’s hospitality,” he said. “We are known for our warmth and welcoming spirit. By enhancing our standards, we can ensure our tourism industry is a leader in Africa and an inspiration worldwide.”

 

As he undertakes this ambitious journey, Fagade’s leadership and forward-thinking approach are expected to transform the National Hospitality and Tourism Institute into a beacon of excellence, establishing a legacy that will elevate Nigeria’s status on the world tourism map.

 

Seun Oloketuyi

Founder /Chairman Advisory board

Best of Nollywood Awards

Writes from Lagos

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MultiChoice Nigeria Loses 243,000 DStv, Gotv, Subscribers In Six Months Over Inflation, Price Hikes

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The South African pay-TV operator MultiChoice Group disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30%, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.

In its financial report for March 2024, MultiChoice had earlier reported an 18% subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.

“With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,” stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

Extreme inflation and currency instability have negatively impacted the group’s profits, with MultiChoice Group CEO Calvo Mawela commenting, “We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.”

Mawela noted that the group’s net equity position is expected to recover by November.

With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages.

The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50% year-over-year growth.

Mawela added, “Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.”

 

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