After thirteen weeks of intense competition, Mr. Abdulateef Adekanbi a father of four and
an indigene of Epe in Lagos State Nigeria has emerged winner of the Supermom Reality show
season 5 tagged My Dad My Supermom.
Mr. Adekanbi born on the second of November 1951, beat nineteen other fathers from
different parts of the country to the grand prize of a Brand New Car and the coveted honor
of being crowned the Supermom winner for 2014, while Mr. Ikechukwu Dozie and Mr.
Abaniseloluwa Isijola emerged first and second runners up carting home cash prizes of a
million naira and five hundred thousand naira respectively for their extraordinary sacrifices
Born in Ibowon Epe local government, Mr. Adekanbi who at one time in his life worked as
a fire fighter lost his father at a very tender age thereby becoming the bread winner of his
family which ultimately caused a delay in him getting married.
However he later took up the mantle of motherhood when his wife and mother of his four
children suddenly left him without notice, leaving him with the responsibility of taking care of
his children all by himself sacrificing so much even in extreme cases.
Speaking after the announcement amidst family, friends and well wishers, Mr. Adekanbi
eulogized the efforts of Digital Interactive media thanking them for coming up with a program
like the Supermom Reality TV Show, saying it has become the hope of the ordinary man on
the street. He urged all Parents to be steadfast in their duties as custodians of their children
by laying good examples because they are the leaders of tomorrow.
Mr. Ikechukwu Dozie who emerged first runner up, was also full of accolades for the
organizers of the show, thanking them for also giving fathers a chance to show the world how
special they can be. He expressed his delight at emerging first runner up saying it will spur
him on not just to be a better father but a Great Parent,
The second runner up Mr. Abaniseloluwa Isijola in his own remark thanked God for bringing
smiles to his face after so many years of struggles with his twins, stating that God still
rewards hardwork and perseverance while also thanking Digital Interactive Media for the
Supermom initiative.
Also speaking after the announcement, the Executive Producer of the Supermom Show Mr.
Sola Fajobi thanked God for making this year’s show a resounding success stating that My Dad,
My Supermom was particularly special to him, with the theme inspired by his own story, as
he was also raised by his father from the age of ten with his other siblings after his parents
separated years ago.
He promised that the 2015 edition of the show promises to break boundaries and is expected
to add value to lives in a meaningful way stating that plans are already on the way to that
Fajobi also thanked the main sponsors of the Show Procter and Gamble makers of popular
family brands Oral B toothpaste and Safeguard anticeptive soap and co sponsors Promasidor
makers of Onga seasoning for their support of the Supermom brand in the last five years
reiterating DIM’S commitment in consolidating on the already cordial business relationship
that exist between them.
The Supermom Reality TV Show since it berthed in 2010 was designed to celebrate mothers
from all socio economic class for their extraordinary sacrifices for their children with this
year’s show which is the fifth anniversary edition tagged “My Dad, My Supermom” a break
from the norm aimed at celebrating fathers who sacrificed selflessly for their children by
taking up the mantle of motherhood in the absence of their mothers due to unforeseen
circumstances like a mothers neglect of her children, legal separation or even death.
“My Dad My Supermom” teaches us how to know what love requires from an unlikely source
like a Dad and when to find steel in the heart when life makes demands on us greater than
what we can endure which is part of the dynamics of the Supermom Brand.
This year’s show was sponsored by Procter and Gamble makers of Oral B Toothpaste and
Safeguard antiseptic soap who have been in the forefront of sponsorship of the show since
inception five years ago and co sponsored by Promasidor makers of Onga family seasoning.
The show is one of the numerous family oriented brands of Digital Interactive Media Ltd and
was broadcast on different terrestrial TV stations across the country including AIT Network,
Galaxy Network and is presently being aired on Africa Magic (DSTV) in a delayed broadcast.