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YouTube Partners with 8th AFRIMA, Reiterates Support For African Music and Creative Economy

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Ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) tagged ‘Teranga Edition’ scheduled to hold in Dakar, Senegal on 12-15 January 2023, global entertainment service YouTube, has entered into a partnership with AFRIMA, to help provide artist-focused educational sessions and live streaming support for the awards.

AFRIMA, which is the pinnacle of recognition for African music globally is poised to ensure that the annual 4-day festival is broadcasted to music lovers and stakeholders across the globe.

Importantly, YouTube will be conducting workshop sessions to African creatives at the Africa Music Business Summit (one of the events at 8th AFRIMA) to educate on  visibility across the global creative ecosystem on a digital platform.

The global streaming service will also be partnering with the All Africa Music Awards on a special incubator programme dubbed, AFRIMA Creative Academy, which aims to empower one million Africans (and in diaspora) in the music and creative industry in the next five years.

The YouTube link for live streaming will be available on AFRIMA’s YouTube page @Youtube.com/AFRIMAAWARDS. Subscribe for free to the channel and catch the African Music Business Summit live on Friday Jan 13, 2023, from 9.00am-4.30pm (WAT); while the AFRIMA Music Village will be live later that day from 6.00pm – Till dawn (WAT). Finally, the 8th AFRIMA main awards ceremony will be streamed live from the Red Carpet- 4.30pm (WAT), while the main awards will start at 7.30pm (WAT).

Speaking on the development, the Head, Culture Division at the African Union Commission (AUC), Angela Martins said, “It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage. It is easier for people to now follow up with the award ceremony via their smartphone or other devices. It is also vital we continue to create more education for creators to help them thrive in their crafts, and we are happy to align with YouTube on achieving this shared vision.”

On his part, AFRIMA’s President and Executive Producer, Mr Mike Dada, lauded the streaming service for their support towards the African creative economy.

He said, “We have all seen the rise in circulation of short form audio-visual content on these services and how they have helped to promote African music and creators on a global scale. We believe that sharing knowledge will be a veritable means to expand the revenue funnel for our creators at home and also boost foreign direct investment. In the spirit of uplifting the African creative ecosystem, we are excited to work with a driven and innovative team like YouTube.”

YouTube’s Head of Music Sub-Saharan Africa, Addy Awofisayo said, “YouTube has been consistent in its support for Africa creatives over the years and has played an essential role in the discovery and development of African music & culture and exporting it to audiences and listeners worldwide, enabling collaborations both locally and globally.

“We are excited for our partnership with AFRIMA and the African Union to deepen our relationship with the music stakeholders on the continent, provide educational support for African creatives, and to help music fans be a part of some of the most iconic music moments  as they unfold live on YouTube, wherever they are around the globe.”

As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from January 12 to 15, 2023, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.afrima.org and take part in the events on social media platforms (IG/TikTok – @afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).

As announced at the conference, the delegates are expected to arrive on January 11,2023. The AFRIMA ceremony is scheduled to kick-start fully on Thursday January 12, 2023, with a Host Country TourSchool visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as a Welcome Soiree in the evening, in Dakar.

The 4-day event continues on Friday January 13, 2023, with the Africa Music Business Summit (AMBS) at the Grand Theatre, in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.

The 8th AFRIMA will continue with high momentum at the  AFRIMA Music Village at the Grand Theatre, which will be a free-to-enter concert featuring live performances from the biggest music stars across the continent.

On the eve of the awards ceremony, on Saturday January 14, 2023, the events will begin with Main rehearsals, Media engagements and a Courtesy Visit to the President of Senegal. There will also be a live recording booth at the venue for musicians across all five regions of the continent, and in the diaspora, to explore for collaborative recordings.  The day’s activities will climax with a Nominees exclusive party.

Finally, the 8th AFRIMA will wrap up on Sunday January 15, 2023, at the 15-000 capacity Dakar Arena, in Dakar, with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.

In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.

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Nigerian Art Icons Lemi Ghariokwu and Ini Dan to be Honored at Ojez Forum on Sunday

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A celebration of artistic excellence is on the horizon as the February edition of the Ojez Forum pays tribute to two giants of Nigerian art: Lemi Ghariokwu and Otunba Akang Ini Dan. The event will be held this Sunday at Ojez Lounge, National Stadium, Surulere, Lagos.

 

Lemi Ghariokwu, also known as Emmanuel Sunday, is a self-taught Nigerian visual artist celebrated for his distinctive and thought-provoking album cover designs. He is most recognized for his extensive collaboration with Afrobeat legend Fela Kuti, creating the artwork for 26 of Kuti’s albums. Ghariokwu’s art is distinguished by its vibrant colors, meticulous detail, and socio-political messages, reflecting African identity, activism, and cultural pride. His prolific career includes designing over 2,000 album covers for artists around the globe, including iconic figures such as Bob Marley, Miriam Makeba, and Lucky Dube. His work has been showcased in exhibitions worldwide.

Otunba Akang Ini Dan is the Managing Director and CEO of Fodak Production. He is also the founder and chairman of the Sister Heart and Visual Foundation, organizations dedicated to developing artistic talent and promoting Nigeria’s cultural heritage. As Vice President (South West) of the Society for Nigerian Artists, Otunba Dan has been a champion for artists’ rights and a facilitator of platforms for artistic expression.

 

The Ojez Forum is a monthly event that highlights individuals who have made significant contributions to the arts in Nigeria. This month’s gathering promises to be a special occasion, bringing together artists, enthusiasts, and patrons to celebrate the accomplishments of Lemi Ghariokwu and Otunba Akang Ini Dan. Attendees can anticipate engaging discussions, exhibitions, and performances showcasing the vibrant landscape of Nigerian art.

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KongaFM -103.7 Launches “Shop On Radio”

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For the first time in Africa, radio is no longer just about listening to music and advertisements; it’s added shopping. KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of “Shop On Radio.” On Monday 24th of February, 2025.

 

This is a game changer at a time Nigeria increased data cost by 50%.

 

This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without wasting so much cash on Data. Nigerian shoppers now have options with Konga.com and most importantly rock buttom prices on all items announced live on radio and delivered same day in lagos if orders are placed before 12noon.

 

Shoppers are encouraged to open a wallet with Kongapay.com as stock may be limited and orders shall be treated on first paid.

 

According to Mayowa Oladeji, Communications Lead at KongaFM, this marks a major shift in the e-commerce landscape.

“For the first time in Africa, radio is becoming an interactive shopping destination, bringing together millions of listeners and turning them into instant shoppers. We urge manufacturers and business owners to seize this opportunity by reaching out via WhatsApp, email, or Konga.com to showcase their products to a ready market.

Thanks to our innovative partnership, customers in Lagos who order during the show will enjoy guaranteed best prices and same-day delivery in Lagos, while we conclude logistics for same day delivery in other major cities of Nigeria before month of June this year, making shopping faster and more convenient than ever. This is a component of the future of commerce in Africa powered by KongaFM -103.7, streaming globally on kongafm.com 24hours every day.

 

How It Works

Listeners can tune in to “Shop On Radio” every morning from 7:00 AM – 8:00 AM and again in the evening from 5:00 PM – 6:00 PM. Products will be announced live on air, often with exclusive discounts, and customers can place orders instantly via WhatsApp or Konga.com. A KongaFM representative confirms the order, and for Lagos-based shoppers, delivery is completed the same day; a service made possible by Konga Logistics’ expanded fleet of 140 trucks, buses, and over 120 motorbikes.

Beyond Lagos, Nigerians across the country, and even in the diaspora, can participate by streaming live at kongafm.com, ensuring that no one is left out of this retail revolution.

A Win-Win for Shoppers and Businesses

With high internet costs, trust issues, and logistical inefficiencies still posing challenges to e-commerce in Nigeria, Shop On Radio offers a data-free, fast, and trusted alternative for both buyers and sellers.

 

For shoppers, this means exclusive deals, quick and easy WhatsApp ordering, and guaranteed same-day delivery in Lagos. For businesses, including manufacturers, distributors, retailers, and SMEs, this is a golden opportunity to reach a massive, engaged audience instantly and boost sales in real time.

Shoppers and merchants beyond Lagos can also seamlessly place orders or advertise their businesses, with Konga Logistics’ expanded fleet ensuring timely and efficient nationwide delivery.

 

To further enhance the experience, Konga.com has upgraded its call center to handle increased order volumes, ensuring smooth transactions and customer support.

More Than Just Shopping—A 24/7 Experience

KongaFM is more than a marketplace; it’s a dynamic platform designed to cater to diverse audiences. The station kicks off each day from 5 -7am with Morning Inspiration, featuring best global gospel music with uplifting words to start you day blessed captioned -Start your Day with God, and same All Sundays. It is inspiring both for Entrepreneurs, students, unemployed, employed and those retired. It is unbelievable these contents are domiciled in a Nigeria radio station powered by AI, ensuring a well-rounded listening experience beyond commerce.

KongaFm 103.7 in support of a new economy is also extending Free Advertisement to both big, medium and small businesses to showcase their products. Interested companies are advised to call 07080635705 or email info@kongafm.com

 

The future of shopping is here. Don’t just listen. Shop, sell, and save; all on KongaFM -103.7!

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Lagos Tourism commissioner on working visit to San Francisco film and entertainment commission

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Lagos Tourism commissioner on working visit to San Francisco film and entertainment commission

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